Abstract
Dramatic cultural and social changes during the past two decades have strongly influenced the dimensions of the communication process. Contemporary communicators argue that communication adaptation has not kept pace with technological and cultural adaptation. One reason they cite is the continued reliance on traditional theories and methods when new systems and strategies seem more appropriate in our complex society. Communicators of technical and scientific information tend to be conservative and change methods slowly. Some do not accept the concept of process as change. If we are to overcome the adaptation lag, and help individuals learn to control the imbalance created by the communication explosion, we must adjust to the idea of change. We must be more innovative, exhibit more flexibility in our attitudes, and assume responsibility for becoming better informed about interdisciplinary relationships and research in communication.