Journal of Technical Writing and Communication Jan 1975

Effectiveness of Multi-Image Presentations

Bernard M. Fradkin

Abstract

This is an investigation of the effectiveness of viewing three types of visual presentations over different intervals of time. The treatment presentations were specifically designed to test the ability of viewers to recall cognitive information from a linear, two, and four image program. Evaluation of recall was measured by a multiple-choice test instrument administered immediately, twenty-four hours, and seven days after the treatment. Three 16mm motion picture presentations were made of forty still cartoons used for all treatment presentations. The findings of the investigation point the direction between the relationship of recall and retention in viewing multi-image programs when cue summation and redundancy are not considered.

Journal
Journal of Technical Writing and Communication
Published
1975-01-01
DOI
10.2190/5vj4-pev4-51e1-89yd
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Topics
assessment
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References (13)

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     ↗
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    Journal of Society of Motion Picture and Television Engineers
  5. Severin Werner (1967)
    10.1007/BF02768651
    Audio Visual Communications Review  ↗
Show all 13 →
  1. Conway Jerome Kenneth (1967)
    10.1007/BF02768650
    Audio Visual Communications Review  ↗
  2. Fleicher R.
    American Cinematographic
  3. Burke Ken (1972)
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    10.1007/BF02768508
    Audio Visual Communications Review  ↗
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    Audio Visual Communications Review  ↗
  7. Travers Robert M. W. (1967)
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    Audio Visual Communications Review  ↗
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