Effectiveness of Multi-Image Presentations

Journal of Technical Writing and Communication Jan 1975

Effectiveness of Multi-Image Presentations

Bernard M. Fradkin

Abstract

This is an investigation of the effectiveness of viewing three types of visual presentations over different intervals of time. The treatment presentations were specifically designed to test the ability of viewers to recall cognitive information from a linear, two, and four image program. Evaluation of recall was measured by a multiple-choice test instrument administered immediately, twenty-four hours, and seven days after the treatment. Three 16mm motion picture presentations were made of forty still cartoons used for all treatment presentations. The findings of the investigation point the direction between the relationship of recall and retention in viewing multi-image programs when cue summation and redundancy are not considered.

Journal: Journal of Technical Writing and Communication
Published: 1975-01-01
DOI: 10.2190/5vj4-pev4-51e1-89yd
Topics: multimodality

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Also cites 7 works outside this index ↓

10.1080/17470215408416653

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Hsia Hower J. (1968)

10.1007/BF02768625

Audio Visual Communications Review ↗
Severin Werner (1967)

10.1007/BF02768651

Audio Visual Communications Review ↗
Conway Jerome Kenneth (1967)

10.1007/BF02768650

Audio Visual Communications Review ↗
Gropper G. (1966)

10.1007/BF02768508

Audio Visual Communications Review ↗
Norberg K. (1966)

10.1007/BF02768702

Audio Visual Communications Review ↗
Perrin D. G. (1969)

10.1007/BF02767731

Audio Visual Communications Review ↗

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