“Consumerism in Communications” or Giving Employers What They Expect from College Graduates
Abstract
Of graduating seniors, businessmen assume basic writing skills. Graduates of business administration curriculums are assumed to have, additionally, not only basic language competence but also some expertise in report writing. Experience, both in the classroom and with personnel in formal organizations, bears out that neither students nor practitioners have a real grasp of organization, rhetorical techniques, and reader devices. Consumerism in Communication suggests what is being done in the College of Business Administration's undergraduate communications course to prepare students to meet realistically, confidently, and competently the expectations of their employers. Based on both research and experience, the course design pragmatically aims at reducing frustration on the part of employers who are dismayed at the verbal deficiencies of college graduates.
- Journal
- Journal of Technical Writing and Communication
- Published
- 1974-04-01
- DOI
- 10.2190/5y33-chj1-knvl-dwdg
- CompPile
- Search in CompPile ↗
- Open Access
- Closed
- Topics
- Export
- BibTeX RIS
Citation Context
Cited by in this index (0)
No articles in this index cite this work.
References (0)
No references on file for this article.
Related Articles
-
Pedagogy Apr 2025modern rhetorical theory rhetorical criticism african american rhetorics cultural rhetorics first-year composition writing pedagogy basic writing graduate education two-year college teacher development writing centers technical communication professional writing labor and working conditions digital rhetoric multimodality social media literacy studies race and writing gender and writing community literacy literary studies editorial matter
-
Business and Professional Communication Quarterly Sep 2022Deborah C. Andrews
-
Pedagogy Jan 2022modern rhetorical theory rhetorical criticism genre theory discourse analysis african american rhetorics decolonial rhetorics first-year composition writing pedagogy basic writing writing across the curriculum graduate education teacher development argument collaborative writing transfer assessment portfolios writing program administration writing centers peer tutoring technical communication professional writing archival research digital rhetoric social media grammar and mechanics literacy studies race and writing gender and writing disability studies public rhetoric community literacy literary studies editorial matter
-
IEEE Transactions on Professional Communication Mar 2020Using a Transfer-Focused Writing Pedagogy to Improve Undergraduates’ Lab Report Writing in Gateway Engineering Laboratory Courses ↗Dave Kim; Wendy M. Olson
-
Prompt: A Journal of Academic Writing Assignments Jun 2018Heather Lettner-Rust