Abstract
Effective technical writing is of major importance in today's scientific and technical society. Unfortunately, many of today's students are turned off by those forms of technical writing found in the classroom. A key factor contributing to this attitude may be the inability of today's authors to stimulate reader interest. The article touches upon the way in which the student approaches technical literature, and the way in which today's author may attract his reader's attention to the subject presented. Various devices utilized in today's technical literature are also discussed in conjunction with the stimulation of reader interest.