México Pésimo: Colosio's Metanoic and Magnicidal Leadership

Rhetoric & Public Affairs Jun 2024

México Pésimo: Colosio's Metanoic and Magnicidal Leadership

José Ángel Maldonado

Abstract

Abstract To describe what rhetorical leadership looks like in Critical Mexican Studies, my area of study, I analyze Luis Donaldo Colosio Murrieta's “Speech Commemorating the 65th Anniversary of the PRI at the Monument to the Revolution,” known colloquially as the “I See a Mexico” speech. One of the fundamental texts of Mexico's 1994, “Yo Veo un México” is regarded as the speech that led to Colosio's assassination—an event that set off a series of misfortunes Mexico continues to correct. By employing the lens of metanoia, the temporal missed opportunity that leads to transformation through regret, I first describe the theoretical relationship between metanoia and pessimism. Then, I describe the sociopolitical conditions that demanded a speech that communicated a break in political tradition. Finally, I unpack the rhetorical strategies that, in aiming to create a vision of progress, shed light on previously obscure realities. Colosio asserts himself as the only leader with the proper vision to lead Mexico through the arrival of neoliberalism by evoking pessimistic images that resonated with public concerns. His speech catapulted him to Mexico's presidency while simultaneously threatening his life. Colosio offered a series of fleeting opportunities Mexico must capitalize on to enter a new stage in democratic possibility. I conclude by discussing how Colosio's haunting rhetoric continues to inform presidential campaigns.

Journal: Rhetoric & Public Affairs
Published: 2024-06-01
DOI: 10.14321/rhetpublaffa.27.2.0101
Open Access: Closed
Topics: multimodality