Abstract

Beyond growing and selling food, women farmers perform literacy work to establish and maintain legitimacy. As part of a larger interview-based dataset, this article analyzes the literacy practices that one woman farmer, Lauren, undertakes in relation to her legitimacy as a farmer. Informed by literacy studies research and feminist rhetoric scholarship, as well as interdisciplinary studies on women in agriculture, the analysis here illustrates how Lauren performs specific literacy practices. Audiences' gendered expectations necessitate such practices, which Lauren performs in order to be understood as a farmer in a masculine, patriarchal landscape shaped by her family, customers, and broader farming community. These literacy practices include crafting an image visually, interacting intentionally through verbal conversations, adapting to audience assumptions, and taking on community leadership roles.