Helping content

Communication Design Quarterly May 2017

Suzan Flanagan ; Guiseppe Getto

Abstract

Nonprofits must reach a variety of community audiences to sustain their organizations, and these audiences include potential volunteers, donors, and clients. With the increasing availability of open-source, freely available, and inexpensive communication technologies, many nonprofits can now develop a robust web presence that targets a variety of audiences via a variety of channels. In this article, we present a three-part heuristic to help nonprofits better manage digital content. This heuristic is comprised of developing audience awareness and interaction, making use of emerging technologies, and building sustainable partnerships. Using a project designed to help a homeless shelter improve its content strategy, we explore this heuristic and its implications for helping technical and professional communicators improve local nonprofit digital capacities.

Journal: Communication Design Quarterly
Published: 2017-05-04
DOI: 10.1145/3090152.3090157
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Topics: multimodality

Citation Context

Cited by in this index (1)

Hartline (2023)

The Hidden Labor of Sustaining Community Partnerships

Communication Design Quarterly

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Technical Communication Quarterly

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CrossRef global citation count: 8 View in citation network →

Helping content

Abstract

Citation Context

Cited by in this index (1)

Cites in this index (6)

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