Sentinel and Designer: Identities for Business Communication

Business and Professional Communication Quarterly Mar 2026

Sentinel and Designer: Identities for Business Communication

Nelson Lamar Reinsch

Abstract

How should academics who work in the field of business communication (or management, professional, or technical communication) think of their work? I propose that business communication should be understood as a sentinel discipline and a designer discipline. By sentinel discipline I mean a community that continually monitors (and responds to) changes in business practice. By designer discipline I mean a community that understands the instructional task as shaping the ways in which graduates will shape (and reshape) business organizations through their communicative behavior.

Journal: Business and Professional Communication Quarterly
Published: 2026-03-20
DOI: 10.1177/23294906261426253
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Topics: multimodality technical communication

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Journal of Business and Technical Communication

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