Abstract

This research aimed to determine whether employees’ digital leadership perceptions were related to their attitude toward using AI-powered business communication tools, whether their AI awareness had a mediating role, and whether their motivation to learn had a moderating role in this process. This cross-sectional research collected data from 354 white-collar employees from a telecommunication company through a questionnaire survey. Results indicated that participants’ digital leadership perceptions resulted in a positive attitude toward using AI-powered business communication tools. Participants’ AI awareness mediated this relationship, and their motivation to learn moderated the relationship between digital leadership perceptions and AI awareness.

Journal
Business and Professional Communication Quarterly
Published
2024-11-20
DOI
10.1177/23294906241297251
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Cites in this index (2)

  1. Business and Professional Communication Quarterly
  2. Assessing Writing
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