Business and Professional Communication Quarterly Sep 2022

“We Do Everything”: The Broad, Evolving, Varied, and Tentative Corporate Communication Field

Jeremy P. Fyke Belmont University ; Amy Schmisseur Belmont University ; Nathan G. Webb Belmont University ; Mary Vaughn Belmont University ; Jimmy Davis Belmont University

Abstract

Through the reflections of professionals occupying a variety of corporate communication roles, our aim was to understand what the corporate communication profession looks like in the current marketplace and the career pathways professionals take. We find that roles and functions are “broad and blurred” and “evolving and escalating,” while pathways and job titles are “varied and vacillating” and “tentative and time bound.” Our article offers theoretical and practical implications for industry and academic professionals looking to bridge the gap between the classroom and the marketplace. We end with pedagogical and curricular implications for corporate communication educators.

Journal
Business and Professional Communication Quarterly
Published
2022-09-01
DOI
10.1177/23294906221109192
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Open Access
Closed
Topics
writing pedagogy professional writing
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