Selections From the ABC 2015 Annual Conference, Seattle, Washington

Business and Professional Communication Quarterly Sep 2016

Selections From the ABC 2015 Annual Conference, Seattle, Washington

D. Joel Whalen

Abstract

This article, the second of a two-part series, presents 10 teaching innovations from the 2015 Association for Business Communication’s annual conference. Innovations include fresh approaches to teaching cross-cultural communication consulting, creating promotional material with graphical software, a Pecha Kucha approach to oral presentations, email skills, creating digital résumés and LinkedIn profiles, promoting flash-mob events via social media, rapid message packaging, and writing 140-character mission statements. Additional teaching materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are posted on these websites: http://www.businesscommunication.org/page/assignments and http://www.salesleadershipcenter.com/research.html#mfa16 .

Journal: Business and Professional Communication Quarterly
Published: 2016-09-01
DOI: 10.1177/2329490616644754
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Topics: assessment social media multilingual writers