Instituting Cultural Change at a Major Organization

Business and Professional Communication Quarterly Jun 2015

Instituting Cultural Change at a Major Organization

Ronald E. Dulek

Abstract

This article examines the development and implementation of a strategic cultural change program from a case study perspective. Initially, the article describes how the program was developed, including an explanation as to how a communication component was integrated into the program from inception. This integration helped reduce the anxiety that change programs traditionally initiate. Additionally, the article examines preliminary findings captured during the program’s implementation. These findings provide generalized insights about ways communication, strategy, and cultural change programs interact. As such, the findings provide real-world support that communication facilitates organizational change.

Journal: Business and Professional Communication Quarterly
Published: 2015-06-01
DOI: 10.1177/2329490614554991
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Topics: qualitative research

Citation Context

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