Amy Koerber

18 articles
Texas Tech University ORCID: 0000-0002-6926-5520

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Who Reads Koerber

Amy Koerber's work travels primarily in Technical Communication (79% of indexed citations) · 105 total indexed citations from 6 clusters.

By cluster

  • Technical Communication — 83
  • Other / unclustered — 10
  • Rhetoric — 6
  • Digital & Multimodal — 4
  • Community Literacy — 1
  • Composition & Writing Studies — 1

Counts include only citations from indexed journals that deposit reference lists with CrossRef. Authors whose readers publish primarily in venues without reference deposits will appear less central than they are. See coverage notes →

  1. “What’s Crazy Is Look How Better I Got”: Rethinking Ethos in the Crisis of Perpetual Stasis
    doi:10.1080/02773945.2025.2484972
  2. The Rhetorical Infrastructure of Sexual Misconduct in Michigan State University’s Abuse Scandal
    Abstract

    According to a December 21, 2018, Michigan Attorney General report, at least 105 Michigan State University employees, between 1997 and 2015, had received complaints from women about Dr. Larry Nassar’s inappropriate touching during medical treatment. In 2014, one of these complaints was finally reported to MSU’s Title IX office, triggering an investigation that led to a report that concluded Dr. Larry Nassar’s methods of treatment were “medically appropriate” and cleared him of any wrongdoing. Rhetorical analysis of this report exposes how Nassar benefitted from a rhetorical infrastructure that was designed to offer him institutional protection as an expert in medical techniques that require extensive touching of patients. Such analysis also exposes the specific discursive practices that sustain the rhetorical infrastructures that enable this institutional protection.

    doi:10.5744/rhm.2022.50013
  3. Leadership Communication in the STEM Workplace: A Qualitative Study
    Abstract

    As the need for more attention to leadership in the STEM professions has become apparent, it has also become clear that much remains unknown about this subject. To explore how communication scholars might contribute to these scholarly conversations, the interview results presented in this article reveal some of the ways in which effective communication might enable STEM professionals to achieve leadership orientations identified in previous research.

    doi:10.1080/10572252.2020.1794047
  4. Is It Fake News or Is It Open Science? Science Communication in the COVID-19 Pandemic
    Abstract

    This article explores science communication in the context of COVID-19 through a case study of a January 31, 2020, bioRxiv preprint publication that led to conspiracy theories by suggesting that SARS-CoV-2 originated in the laboratory through genetic engineering. Analysis will consider the initial preprint, the scientific critique that led it to be withdrawn, the conspiracy theories that continue to circulate, and the larger debate that this example has sparked among advocates and critics of open science.

    doi:10.1177/1050651920958506
  5. From Hysteria to Hormones and Back Again: Centuries of Outrageous Remarks About Female Biology
    Abstract

    In this persuasion brief I suggest how rhetorical-historical insights into the scientific and medical discourses of female hormones are relevant to current organizational and institutional diversity initiatives, especially those that aim to increase the number of women in leadership positions. Many of the examples I cite in the essay make specific reference to hormones, and as I argue, hormones often serve an enthymematic function in these expert arguments, both past and present. More specifically, I argue, discourses about hormones allow people who do not possess any scientific expertise to make authoritative-sounding claims that resonate with popular beliefs about women’s bodies and brains. Uncovering these historical tendencies in scientific and medical discourse offers new perspectives on the obstacles that women face in today’s workplaces. In this persuasion brief I aim to discuss these perspectives in ways that make the findings of rhetorical-historical research relevant to the many different stakeholders, leaders, and policymakers who are currently working to help women rise to leadership positions in many different fields.

    doi:10.5744/rhm.2018.1004
  6. Theorizing the Value of English Proficiency in Cross-Cultural Rhetorics of Health and Medicine: A Qualitative Study
    Abstract

    This study reports the results of 12 recent interviews with nonnative-English-speaking (NNES) authors who have conducted research and written articles on health and medical subjects. Analyzing the interview transcripts through the theoretical lens of Pierre Bourdieu’s forms of capital, this study expands on previous research by offering a more precise and theoretically grounded understanding of how NNES authors perceive the value of English proficiency in relation to their success as scientific researchers. This theorization of the varying ways in which authors perceive the value of English proficiency affords new perspectives on the inequities that NNES authors encounter in the global publishing economy and their rhetorical strategies for overcoming these inequities. The study concludes by reflecting on theoretical and practical implications for researchers, teachers, and other stakeholders in the global publishing industry.

    doi:10.1177/1050651916667533
  7. Risk and Vulnerable, Medicalized Bodies
    doi:10.13008/2151-2957.1222
  8. Editor's Note
    doi:10.1080/10572252.2011.599056
  9. Editor's Note: Tribute to Summer Smith Taylor
    doi:10.1080/10572252.2011.565220
  10. Listening to Students: A Usability Evaluation of Instructor Commentary
    Abstract

    Many students see instructor commentary as not constructive but prescriptive directions that must be followed so that their grade, not necessarily their writing, can be improved. Research offering heuristics for improving such commentary is available for guidance, but the methods employed to comment on writing still have not changed significantly, primarily because we lack sufficient understanding of how students use feedback. Usability evaluation is ideally equipped for assessing how students use commentary and how instructors might adapt their comments to make them more usable. This article reports on usability testing of commentary provided to students in an introductory technical writing course.

    doi:10.1177/1050651909353304
  11. A Note from the New Editors
    doi:10.1080/10572250902720406
  12. Qualitative Sampling Methods: A Primer for Technical Communicators
    Abstract

    Qualitative sampling methods have been largely ignored in technical communication texts, making this concept difficult to teach in graduate courses on research methods. Using concepts from qualitative health research, this article provides a primer on qualitative methods as an initial effort to fill this gap in the technical communication literature. Specifically, the authors attempt to clarify some of the current confusion over qualitative sampling terminology, explain what qualitative sampling methods are and why they need to be implemented, and offer examples of how to apply commonly used qualitative sampling methods.

    doi:10.1177/1050651908320362
  13. Distortion and the Politics of Pain Relief: A Habermasian Analysis of Medicine in the Media
    Abstract

    This article invokes Habermas's ideal speech situation to analyze the controversy surrounding a recent study of pain relief for women in labor. Using Habermas's concepts, the authors argue that distortion of scientific and medical information originated in the New England Journal of Medicine article that first reported the study's results. Thus, their analysis aims to complicate the assumption that such distortion starts only with public reporting and to expose the ways that scientific or medical research from the beginning can be reported to either facilitate or preclude public debate and understanding of complex issues.

    doi:10.1177/1050651908315985
  14. Guest Editors' Introduction: Online Health Communication
    Abstract

    Abstract Early scholarly inquiries into online health information focused primarily on questions of accuracy and credibility. In recent research, however, we are seeing an expansion in this initial focus, to include issues such as the usability, design, and ethics of online health information. This special issue contains five articles that contribute to scholarly inquiry in these emerging areas of interest.

    doi:10.1080/10572250802100329
  15. Rhetorical Agency, Resistance, and the Disciplinary Rhetorics of Breastfeeding
    Abstract

    Abstract Drawing on interviews from a qualitative study, this article extends theorizing about rhetorical agency and resistance by analyzing how breastfeeding advocates and their clients resist medical regulatory rhetoric. The resistant acts that interviewees describe begin with a negotiation of discursive alternatives and subject positions framed by the grid of disciplinary rhetoric about breastfeeding. But in some acts of resistance, breastfeeding women use both discursive and bodily actions to disrupt the intelligibility of this grid and what it deems possible. When such disruption occurs, the results are unpredictable and so must be understood as more than the occupation of preexisting subject positions.

    doi:10.1207/s15427625tcq1501_7
  16. “You Just Don’t See Enough Normal”: Critical Perspectives on Infant-Feeding Discourse and Practice
    Abstract

    Building on Herndl’s concept of critical practice, this article presents a case study of attempts to change the discourse practices surrounding breast-feeding in today’s medical environment. To complicate readers’ understanding of rhetorical agency, resistance, and discursive change, the author considers the rhetorical efforts of two high-profile physicians alongside those of the nonphysician breast-feeding advocates she interviewed. Ultimately, this dual perspective shows that discursive efforts to change medical practices can fail, even when supported by powerful figures within the medical establishment, if the new ideas communicated in such efforts conflict with long-established material conditions.

    doi:10.1177/1050651905275635
  17. Toward a Feminist Rhetoric of Technology
    Abstract

    This article extends current thinking about the rhetoric of technology by making a preliminary inquiry into what a feminist rhetoric of technology might look like. On the basis of feminist critiques of technology in various disciplines, the author suggests three ways in which feminist approaches to building a rhetoric of technology might differ from current nonfeminist approaches to this task. First, feminist scholars should adopt a more expansive definition of technology than that which informs current rhetoric of technology research. Second, feminist scholars should ask research questions different from those being asked by current rhetoric of technology researchers. Third, feminist scholars should move beyond the design and development phases of technology, which most of the current research on the rhetoric of technology emphasizes.

    doi:10.1177/105065190001400103
  18. Reviews
    Abstract

    Kenneth Burke: Rhetoric, Subjectivity, Postmodernism by Robert Wess. New York: Cambridge University Press, 1996. 262 pp. Addressing Postmodernity: Kenneth Burke, Rhetoric, anda Theory of Social Change by Barbara A. Biesecker. Tuscaloosa: U of Alabama P, 1997. x + 123 pp. Negation, Subjectivity, and The History of Rhetoric by Victor J. Vitanza. Albany: State U of New York P, 1997. 428 pages. Publishing in Rhetoric and Composition, ed. Gary A. Olson and Todd W. Taylor. Albany: State University of New York Press, 1997. 247 pp. Wertheimer, Molly Meijer, ed. Listening to Their Voices: The Rhetorical Activities of Historical Women. Columbia, SC: University of South Carolina Press, 1997.

    doi:10.1080/02773949909391146