Journal of Business and Technical Communication Oct 2008

Qualitative Sampling Methods: A Primer for Technical Communicators

Amy Koerber Texas Tech University ; Lonie McMichael Texas Tech University

Abstract

Qualitative sampling methods have been largely ignored in technical communication texts, making this concept difficult to teach in graduate courses on research methods. Using concepts from qualitative health research, this article provides a primer on qualitative methods as an initial effort to fill this gap in the technical communication literature. Specifically, the authors attempt to clarify some of the current confusion over qualitative sampling terminology, explain what qualitative sampling methods are and why they need to be implemented, and offer examples of how to apply commonly used qualitative sampling methods.

Journal
Journal of Business and Technical Communication
Published
2008-10-01
DOI
10.1177/1050651908320362
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Topics
technical communication qualitative research
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