Journal of Business and Technical Communication Jul 2025

Intersectional Disaster Response in the Globalized World Via Equitable Crisis Communication

Sweta Baniya Virginia Tech

Abstract

As global disasters such as COVID-19 continue to disrupt lives, this article calls on professional communicators, practitioners, and volunteers who work during a crisis to rethink their crisis-communication and disaster-response strategies in order to address the needs of marginalized and vulnerable communities. To expand such strategies, the author presents an analysis of interviews with 30 feminist grassroots organizers and volunteers from Nepal, Puerto Rico, and Trinidad and Tobago who were disaster responders and crisis communicators during COVID-19. She illustrates how inclusive, intersectional disaster management and advocacy-based crisis communication are required when responding to any kind of disaster.

Journal
Journal of Business and Technical Communication
Published
2025-07-01
DOI
10.1177/10506519251326565
Open Access
Closed

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