Abstract This article proposes retrospective narrative justifications combined with classical concepts of habit formation as a theory of ethics appropriate for practicing technical communicators. To explicate the theory, the article draws on Alasdair Maclntyre's ethical theory, which involves habit formation and narrative theory; on apologia and account-giving theory; and on traditional ethical stances, such as the teleological and deontological doctrines. Special attention is given to the ends-means relationship and the tension between individual and corporate identity in technical communication environments.

Academic disciplines certify knowledge through publication in scholarly journals; therefore, peer review of journal articles is one method of authorizing someone's speech. It is possible, however, to see peer review and other strategies as methods by which elites silence or de‐authorize voices that pose a threat to their status. This article discusses four methods of forum control— peer review, denial of forum, public correction, and published ridicule. Examples are drawn from cases in science.

Reception Histories: Rhetoric, Pragmatism, and American Cultural Politics by Steven Mailloux. Ithaca: Cornell University Press, 1998. 206 + xv pp. Kenneth Burke and the 21st Century, edited by Bernard L. Brock. Albany: SUNY Press, 1999. 292 pp. “We Are Coming”: The Persuasive Discourse of Nineteenth‐Century Black Women by Shirley Wilson Logan. Carbondale: Southern Illinois University Press, 1999. 255 + xvi pp. Pandora's Hope: Essays on the Reality of Science Studies, by Bruno Latour. Cambridge: Harvard University Press, 1999. 324 + x. The Rhetoric of Science in the Evolution of American Ornithological Discourse by John T. Battalio. Bayshore, TX: Ablex, 1998. 264 + xix pp. Essays in the Study of Scientific Discourse: Methods, Practice, and Pedagogy, edited by John T. Battalio. Stanford, Connecticut: Ablex Publishing Corporation, 1998. 264 pp.

The Presentation of Technical Information. 3rd ed. Reginald Kapp. Letchworth, Hertfordshire, UK: The Institute of Scientific and Technical Communicators, 1998. 136 pages. User‐Centered Technology: A Rhetorical Theory for Computers and Other Mundane Artifacts. Robert R. Johnson. Albany: SUNY P, 1998. 195 pages. Ethics in Technical Communication: Shades of Gray. Lori Allen and Dan Voss. New York: Wiley, 1997. 410 pages. The Dynamics of Writing Review: Opportunities for Growth and Change in the Workplace. Susan M. Katz. Vol. 5 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corp., 1998. 134 pages. Essays in the Study of Scientific Discourse: Methods, Practice, and Pedagogy. Ed. John T. Battalio. Vol. 6 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corporation, 1998. 264 pages. Outlining Goes Electronic. Jonathan Price. Vol. 9 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corp., 1999. 177 pages (including bibliography and indexes). Wiring the Writing Center. Ed. Eric H. Hobson. Logan, Utah: Utah State UP, 1998. 254 pages. Inventing the Internet. Janet Abbate. Cambridge, MA: MIT Press, 1999. 264 pages.

In Rescuing Discourse of Community, Gregory Clark hinted that pedagogy based on theory of discourse was in a state of crisis. In this article Clark put forward a theory of ethical participation that he believed would rescue attempts characterize writing classrooms as discourse communities. But even as he did so, he acknowledged that pedagogical practices based on rhetoric of discourse can put into motion processes that tend minimize or exclude participation of some people as they establish dominance of others (61). Others shared same concern. Joseph Harris had argued, goals as teachers need not be initiate our students into values and practices of some new community, but offer them chance reflect critically on those discourses (19). Marilyn Cooper warned that discourse may develop static standards, which are then used to determine who is and who is not a member of (204). Mary Louise Pratt characterized them as imaginary utopian communities that do not accurately represent fractured reality (50-51). Carolyn Miller said the domination of communal is a political and rhetorical problem because it seems restrict and control what can be said, what can ever be found persuasive (Rhetoric and Community 86). And Jim W. Corder, who likened discourse tribes, said that being part of such tribes represses individual's own capacities for observation, thus violating private virtues (306). These critics did not actually deny that discourse exist. Most accepted that discourse communities, like Dell Hymes' communities, exist and that they are that share rules for conduct and interpretation of speech (Hymes 54). But assumption that writing classroom constitutes such a community soon became untenable. Meanwhile, study of discourse flourished on another front as researchers investigated disciplinary and professional discourse. As Charlotte Thralls and Nancy Roundy Blyler say, the concept of a discourse community has given researchers a way talk about workplace writing in both industrial and academic settings (8). Among those doing such work, Greg Myers analyzed

A though there was a hiatus of several decades in the early part of the Twentieth Century in which little work was done on the rhetoric of the early Church, there has been a healthy revival of interest in the subject and the number of studies is growing rapidly. Robert Grant's Greek Apologists of the Second Century, Averil Cameron's Christianity and the Rhetoric of Empire, Peter Brown's The Body and Society and Power and Persuasion in Late Antiquity, Harry Gamble's Books and Readers in the Early Church, George Kennedy's Greek Rhetoric Under Christian Emperors, William Schoedel's Philosophy and Rhetoric in the Adversus Haereses of and Pheme Perkins' Ireneus and the Gnostics: Rhetoric and Composition in Adversus Haereses Book One represent only a very limited listing of recent work. Some of these works present studies of relatively long sweeps of time (Cameron, Brown, Gamble, Kennedy), while others focus on restricted time frames (Grant) or individuals (Schoedel, Perkins). I come to this body of scholarship not as an historian but as a rhetorical theorist interested in studying the rhetoric practiced by leaders within orthodoxies. The development of the early Church and the rhetoric used by those instrumental in its formation provide an excellent case study from which characteristics of such rhetoric can be gleaned and used to explain the formation of orthodoxies in our own day. A typical episode in the rhetoric of orthodoxy is to identify those who appear to be legitimate insiders, but are not, and to expose them as alien. In the last quarter of the Second Century C.E., Irenaeus, Bishop of Lyons, wrote an extended treatise, consisting of five books, titled Adversus Haereses, commonly titled Against Heresies in English and abbreviated as AH. 1 The purpose of this work, he says, is to protect the sheep from certain men who outwardly are covered with sheep's clothing (Irenaeus AH I, Preface, 2). The first book contains a summary of the tenets of various heretical sects, the second consists of arguments, based on reason, that destroy the validity of these heretical doctrines, and the three remaining books set forth the doctrines of the orthodox faith in contrast with the teachings of the heretics. My present objective is to investigate the rhetorical strategies employed by Irenaeus and in so doing to describe a theory of rhetorical expose. Because Against Heresies is quite long and because much of the expose portion of the work is in Book I, I have restricted my analysis primarily to that book.

Publishing in professional journals requires the author to display disciplinarity and yet to say something novel. This article approaches this familiar rhetorical problem from a novel perspective by analyzing disciplinarity as a kind of orthodoxy. Four elements of orthodoxy (narrative knowledge, assumptions and methodologies, hierarchy, and doctrinal knowledge) are identified. Then, the article argues that an orthodox ethos is created by signaling allegiance to a plurality of these elements. An example of an article that displays disciplinarity, David Raup's “Cohort analysis of generic survivorship,” is analyzed, showing the author establishes his orthodox ethos by challenging only one of the elements of orthodoxy while simultaneously signaling allegiance to the others.

(1994). A closer look at education as epideictic rhetoric. Rhetoric Society Quarterly: Vol. 23, No. 3-4, pp. 70-89.

(1993). The epideictic character of rhetorical criticism. Rhetoric Review: Vol. 11, No. 2, pp. 339-349.

If science is conducted within a scientific culture, then the classical concept of epideictic rhetoric should be applicable to internal scientific discourse. A theory of epideictic rhetoric as the “rhetoric of orthodoxies” is presented, along with its five rhetorical functions: education, legitimation, demonstration, celebration, and criticism. Suggestions as to how these concepts might be applied to internal scientific discourse are given, with special attention given to studies of science already completed by philosophers, sociologists, and rhetoricians.

(1989). Attitudes toward imitation: Classical culture and the modern temper. Rhetoric Review: Vol. 8, No. 1, pp. 5-21.