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Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.

While composition studies researchers have examined the ways social media are impacting our lives inside and outside of the classroom, less attention has been given to the ways in which social media—specifically Social Network Sites (SNSs)—may enhance our own research methods and methodologies by helping to combat research participant attrition and build a community around a research project. In this article, we share some of the successes and shortfalls of using SNSs for research purposes, based on our own experiences using Facebook in the context of our writing program’s Longitudinal Study of Student Writers. Specifically, we present five considerations related to the integration of Facebook for research—Building a Community, Sharing Study Data, Constructing Identity, Understanding Analytics, and Conducting Usability Testing—and we discuss how these methods can be extended to other SNSs.

Contributors to this symposium reflect on the role of the journal editor, noting the experiences of graduate student editors, the contributions of journal editors, and the tension that may exist between the roles of editor as gatekeeper and editor as facilitator.