Abstract

Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.

Journal
Business and Professional Communication Quarterly
Published
2020-06-01
DOI
10.1177/2329490619890335
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Citation Context

Cited by in this index (2)

  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly

Cites in this index (2)

  1. Business and Professional Communication Quarterly
  2. Journal of Business and Technical Communication
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CrossRef global citation count: 16 View in citation network →