<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> An organization's internal communication is an important factor shaping employees’ organizational commitment. Internal communication practices can be classified into three types according to the direction of information flow: top-down, bottom-up, and horizontal communication. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the relationships between the three types of internal communication and organizational commitment? 2. Are there any mediating routes that bridge the relationship between internal communication and organizational commitment? 3. Do the effects of internal communication on organizational commitment vary for different jobs? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Based on the social exchange theory, we uncover the underlying mechanism of the relationships between the three types of internal communication and organizational commitment. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> A structural equation model using partial least squares was employed to analyze survey data from 12,817 full-time employees in the Chinese internet sector. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> The results suggest that top-down, bottom-up, and horizontal communication affect organizational commitment positively and significantly via the mediating routes of employees’ perceived job attractiveness or perceived customer service performance. The study also reveals a fit between employees’ job characteristics (e.g., information-processing demands) and internal communication types to improve organizational commitment. These findings generate theoretical and practical implications for professional communication management.

<roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Introduction:</b></roman> Social media have been widely used for corporation-generated narratives. Corporate communication entails a “storytelling process” and a narrative perspective. Corporate narrative has taken on new forms with the emergence of social media, which is the object of this study and called corporations’ owned social media narrative (COSMN). To our knowledge, however, no research has systematically investigated studies on COSMN. Our study provides a synthesized review on the strategies and functions of COSMN. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></roman> 1. What are the general characteristics of studies on COSMN? 2. What strategies are usually adopted by corporations via their social media narrative? 3. What functions do corporations intend to achieve by their social media narrative? <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methodology:</b></roman> We conducted an integrative literature review of studies on corporations’ owned social media narrative based on journal articles from the database of the Web of Science Core Collection. After retrieving 25 articles in accordance with our research purpose, we conducted a qualitative content analysis to describe general characteristics of the literature and identify narrative strategies and functions. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results and conclusions:</b></roman> When corporations undertake advertising, branding, and social networking activities (among others) on social media, they tend to use form-based narrative strategies (technical strategy and formality strategy), content-based narrative strategies (broadcasting strategy, reacting strategy, engaging strategy, and emotional strategy), and medium-based narrative strategy (transmedia strategy) to achieve functions of market communication, technical communication, and public relations work (identity construction, impression management, stakeholder endorsement, corporate social responsibility communication, and crisis communication). This integrative literature review provides theoretical implications for corporate social media research and practical implications for digital marketing practitioners.

This book is a thorough yet accessible resource to support communication managers and practitioners who represent a wide range of organizations. The author draws on his expansive career as a risk, crisis, and high concern communication expert to offer a theory-based guide that will suit communication professionals in every field who often—or even infrequently—encounter high-stress situations. The author provides a research-based, relevant, and helpful risk communication resource. Technological change has radically transformed the ways in which risk communication is shared and consumed. Further, the unprecedented COVID-19 global pandemic has required many professionals to provide risk and crisis communications for the very first time. In the context of these challenges, the author presents numerous case studies from his broad career that demonstrate communication successes, failures, and lessons learned. Overall, the author provides a detailed and helpful resource on risk, high concern, and crisis communication to support communication professionals working in a wide range of contexts. His research-grounded approach is supported by numerous, compelling case studies that offer important lessons for communicators. It is rare to see such a thoroughly theoretically grounded text coupled with practical tools and techniques for communicators to employ. The book is an extensive resource for professionals who can have only one text to support their risk communication planning and practice. For teachers and students of technical and professional communication, the book establishes solid risk communication foundations.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> This tutorial offers technical and professional communication (TPC) professionals a heuristic designed to support more just data practices. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Key concepts:</b> Understanding how data contribute to discussions of public problems matters, especially in times of crisis during which multiply marginalized communities are disproportionately affected. Critical Data Studies clarifies how data practice and priorities emerging from various domains of power exacerbate structural inequalities. If we recognize, reveal, and reject data practices that cast data as if they were neutral or fixed, we can ensure that our data practices as TPC professionals are more just. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Key lessons:</b> 1. Recognize that data are socially constructed and often incomplete. 2. Reveal the overarching social, political, cultural, and economic conditions that shape data collection and by extension, data itself. 3. Reject faulty or biased processes for data interpretation and analysis that perpetuate inequality. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Implications for practice:</b> By acknowledging the relationship between data and context, we can promote better, more just data practices, preparing TPC professionals to work alongside community stakeholders in intersectional coalitions and challenging the conditions that lead to unjust data that fail to represent, over-represent, or blatantly misrepresent the realities of vulnerable communities.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Technical and professional communication (TPC) audiences are increasingly international and intercultural. Some of these audiences, such as US asylum applicants, may be vulnerable and suffering trauma following violations of their human rights and dignity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> TPC has the potential to either intensify the oppression previously experienced by these audiences or empower them to act for their own well-being. Therefore, technical and professional instructors and practitioners have an ethical responsibility to communicate with these audiences through methods that are socially just. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. Are the language and design strategies in the I-589 application and instructions appropriate for their audience from an HCD perspective? 2. If not, how can the documents be revised to correct any failings in the pursuit of social justice? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> This article uses adapted plain language guidelines combined with human-centered design guiding principles to perform a qualitative document analysis and explore revisions of the application and instructions. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Analysis shows that the I-589 documents are not appropriate for their audience and proposes revisions to correct major issues. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> The findings of this analysis demonstrate a need for continued integration of plain language and human-centered design in practice and pedagogy, research surrounding the ways in which technical and professional communicators should balance the needs of vulnerable audiences with the interests of powerful stakeholders, and meaningful collaboration between them and government institutions.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> The linguistic framing strategies used in media reporting on illegal drugs have been extensively documented, but less attention has been directed toward visuals, particularly data visualizations. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Positioning illegal drug use as a criminal justice problem or a public health issue are types of frameworks that use specific rhetorical strategies. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the rhetorical strategies used in data visualizations published during the crack and opioid drug epidemics, respectively? 2. Do these strategies advance dominant media narratives that crack addiction should be criminalized but opioid addiction should be treated like a public health issue? And if so, how is this accomplished? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> Drawing from the media studies approach previously employed in a study in technical and professional communication (TPC) on information design trends, I apply the concept of “scripto-visual” rhetoric to select data visualizations published by mainstream news media during both drug epidemics. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> I argue these graphics escalated the perceived threat during both drug epidemics but different scripto-visual rhetorical strategies were used. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> Attending to ethical considerations in the creation of data visualizations has long been important in TPC, while scholarship has integrated social justice as a core component of the discipline. In the last section of this article, I bring these themes together by arguing that a social justice ethic is needed in data design work. I then propose a critical heuristic constructed from Jones et al.’s positionality, privilege, and power framework that can be used analytically or as an inventional tool to tease out the ways particular scripto-visual rhetorical decisions may be promoting inequities.

This book is appropriate for technical and professional communication (TPC) teachers, scholars, and practitioners who wish to enact social justice in their work. Although our field has welcomed and cultivated the social justice turn enthusiastically for the last few decades, the editors acknowledge that “there is a dearth of praxis-based resources.” To address this need, this book offers “action-focused resources and tools,” which are intended to support members of the profession “in conducting research or pursuing both local and international projects in socially just ways.” To meet the needs of TPC scholars, practitioners, and teachers, the editors organized this book into four sections, consisting of three chapters each. Each chapter presents one social justice tool and a case to illustrate the effective use of that tool. Besides, each chapter presents tips, cautions, limitations, and future directions to inform the use of the resource. This book is extremely helpful because it inspires us to come up with more praxis-based resources, prioritize and learn from marginalized populations, and focus on embodied experiences and knowledges in our TPC practice, research, and pedagogy. Throughout the book, the authors remind us to be mindful of our own positionality, privilege, and power while doing TPC research, practice, and teaching and to empower the disempowered. This book can be an invaluable addition to courses in TPC research methods, field methods, Indigenous rhetorics, or pedagogy.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Introduction:</i></b> This article offers an approach that we call <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">critical collaboration</b> —an array of theoretical commitments drawn from the authors’ embodiments and lived experiences. In making explicit the connections between authorial embodiment and the content of theory and practice, our practical models demonstrate new and varied approaches to public feminisms. We begin with a discussion of embodiment and then offer four sections—amplification rhetorics, apparent feminisms, a techné of marginality, and memetic rhetorical environments—with key takeaways to guide readers through our related-but-different approaches. Our goal in doing so is to underscore the importance of public feminisms to enacting social justice in technical and professional communication. This means recognizing our obligation to respond to unjust technical communication. Technical communication is not a utopia of inclusion and anti-racism—although some corners of the field are dedicated to those topics, to be sure. Rather, despite the social justice turn, some parts of the field still insist on objectivity, neutrality, and practicality as the touchstones for “good” technical communication. Our work here shows some of the ways in which we might resist the cultural blinders that allow such ideas to persist unabated. Drawing especially on research in rhetoric and embodiment studies, we build interdisciplinary bridges with critical race studies (including critical race feminisms), womanism, gender studies, technical communication, Black rhetorics, queer studies, cultural studies, and rhetorical genre studies, among other fields, to provide a set of practical approaches to public feminist exigencies that resist collapsing all feminisms into a single approach. We argue that drawing on embodiment to develop a multiplicity of feminist approaches and engaging in critical collaboration as those approaches evolve is a way forward that allows for more stakeholders to engage fruitfully in public feminist projects. Our hope is that readers can then imagine public feminisms as one avenue for doing the social justice work that is vital to the growth of technical and professional communication as a field.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Introduction:</b></i> Community engagement offers one pathway for technical and professional communication (TPC) to enact social justice; however, the community impact of partnerships has often been neglected in favor of more prevalent research on student benefits. This case study examines a community partnership that has emphasized community impact toward distributive justice, sharing its approach to equitable collaboration. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>About the case:</b></i> The partnership under study was formed between a university grant writing program and a small nonprofit serving the surviving loved ones of homicide victims. Collaboration within the partnership takes many forms, including service-learning courses in grant writing and content strategy, student internships, and counsel through the organization's board of directors. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Situating the case:</b></i> Research on community engagement has demonstrated its impact on student growth, but community outcomes have not been as robustly investigated or prioritized in partnerships. This case adds to the literature by discussing the collaboration tactics used in a community partnership to achieve community results. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methods:</b></i> The study uses quantitative outcomes and qualitative feedback from community partners to assess community impact. Partners’ insights about collaboration are put into context with student and faculty processes used in the partnership. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results:</b></i> Analysis suggests that the partnership has had a meaningful impact on the nonprofit's work in the community, in the form of material resources and sustainable infrastructure. Organization staff identify collaboration tactics that prioritize equity: balancing perspectives, aligning goals, and “showing up.” <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion:</b></i> Further research is needed to broaden the understanding of the connections between collaborative tactics and community impact.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. How can we address issues of diversity, equity, and inclusion (DEI) in our business and technical communication service courses? 2. How can we help prepare future engineers, technical professionals, and managers to create more inclusive and equitable workplaces?. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> The social justice literature in technical and professional communication (TPC) has focused on a variety of areas, including research methods, user experience, and expanding what can and should be identified as TPC. Emerging research has turned toward pedagogy as an interventional strategy for educating on issues of racial justice and inclusion. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> This teaching case presents the transformation of a TPC service course to specifically address issues of diversity, equity, and inclusion (DEI). In response to the racial injustice documented during the summer of 2020, I developed a sequence of assignments that asked students to research and apply DEI initiatives. The assignment was to research and write a short report on DEI approaches in the workplace, followed by a larger team-based project in which students worked with the local city council to enact possible DEI initiatives in the broader community. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods:</b> The case was studied through the author's experience and the analysis of data obtained from surveys with class participants and other instructors who incorporated the assignments in their courses. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> Students were able to learn more about how to address bias, inclusion, and social justice in a business environment, but also demonstrated some implicit resistance to direct attention to racial injustice. The case study humanizes and brings home issues of diversity, equity, and inclusion for students who might otherwise consider them only in the abstract.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> First-generation Latinx students in technical and professional communication (TPC) and other graduate programs represent a growing percentage of students, yet stories of their experiences within higher education remain muted. We analyzed 10 Latinx <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">testimonios</i> (culturally situated narratives) wherein they voice their experiences as first-generation students in US graduate programs. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Testimonialistas</i> expressed how they navigate the complexities of being first-generation students and described how they persist and enact social justice. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> TPC programs may examine the relationship between social injustices and student retention and recruitment efforts, yet there is a dearth of literature regarding specific obstacles that Latinx students face. We examined how they build success through coalitional action and culturally informed tactical decision-making. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods:</b> We recruited participants who self-identified as first-generation Latinx students in TPC and other graduate programs. We conducted and recorded semistructured interview sessions based in <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">testimonio</i> and intersectional feminist methodologies. We used qualitative data coding and MAXQDA coding software to assemble and map social justice themes at work across the <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">testimonios</i> . <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Analysis suggests that first-generation Latinx graduate students draw on complex informal and formal networks to aid their success, desire more effective culturally responsive mentorship, and develop tactical decision-making skills to circumvent oppressive behaviors. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> We suggest that directors, mentors, administrators, faculty, and Latinx students begin with a social justice framework to better listen to, understand, and address first-generation Latinx college experiences and build cohort-based support mechanisms into programmatic objectives and professional development sessions.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> There is a lack of conceptual framework for how to develop more inclusive practices in the subfield of technical editing. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Literature review:</i></b> Some researchers have posited theories, like feminism and rhetorical theory, as ways to conceptualize technical editing. This piece extends that literature into social justice using Walton, Moore, and Jones's 3Ps heuristic of positionality, privilege, and power. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Research questions:</i></b> 1. What ideologies are circulating in technical editing pedagogy? 2. How might technical editing pedagogy become more inclusive? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Methodology:</i></b> We conduct a rhetorical analysis of the major academic works in technical editing, including books, textbooks, and academic articles, and compare them to an established framework for social justice in technical and professional communication—the 3Ps heuristic. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Results:</i></b> We find that there are strong instrumentalist underpinnings to much of the current literature in technical editing, making the goal of technical editing linguistic conformity to American Standard English (ASE) at the expense of linguistic diversity. We offer a conceptual framework, the inclusive editing paradigm (IEP), to challenge that linguistic hegemony in technical editing and provide technical editors with theoretical and practical foundations for developing a more inclusive editing practice. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Conclusions:</i></b> More work needs to be done to shift technical editing in a more inclusive direction. We call on practitioners, academics, and users to contribute to this dialogue.

This book offers college writing instructors strategies for creating linguistically diverse classrooms. Building on theories of language that multilingualism is a student’s strength not a deficit, the book will help faculty, staff, and graduate teaching assistants design lessons, courses, professional development opportunities, and writing center programs that support multilingual students and challenge notions that success on US campuses requires strict adherence to communicating in Standard Academic English (SAE). Through a highly engaging series of studies, the authors in this collection provide evidence that their approaches strengthen their writing pedagogies and empower their students. Although this book is primarily addressed to writing instructors, it may have some utility for professional communicators in industry. The rhetorical listening framework outlined in Chapter 10 would support in-house training on communicating across differences. The editors note that their work on the collection occurred during the COVID-19 pandemic. However, another relevant context emerged that is not addressed in the book explicitly. Following now-revoked Executive Order 13950, more than half of US states have enacted or are debating laws that would restrict classroom and professional development training around issues of diversity, inclusion, and equity. These laws may affect state-funded universities in ways that limit educators’ ability to enact the pedagogies described in this collection.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> This experiential teaching case study calls for technical and professional communicators to apply a combination of ableism studies and disability justice in examining their participation in potentially ableist, normative systems. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> Previous technical and professional communication (TPC) scholarship has demonstrated how the field of disability studies (DS) furthers TPC's goals of social justice, but it has not offered methods to trace the systemic ableist assumptions that contribute to disability's marginalization. I thus extend these considerations through attention to disability justice and ableism studies. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> This teaching case evaluates my attempt to incorporate DS into my Writing for the Professions class by examining the warrants or assumptions reflected in class materials and student discussions to determine how DS's inclusion in the course impacted such warrants. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods/approach:</b> I used thematic coding to analyze class documents, student work, and semistructured student interviews and traced how reflected warrants contributed to understandings of ability and disability. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> I found that analyzed documents predominantly relied on ableist warrants that obscured disability's relationality, positioned disability as deviance, limited efforts towards social change, and disregarded disability's intersectional complexity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> To counter the use of ableist warrants that impede social justice goals, I recommend that TPC instructors foster critical understandings of systemic ableism by applying disability justice principles to their course materials. Through a combination of ableism studies and disability justice, TPC can pursue more socially just documentation practices.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> Teachers of English for specific purposes (ESP) face challenges when helping engineering students to comprehend discipline-specific reading materials because these students have not been exposed to engineering reading materials at the secondary-school level. This study examines how to best create Science, Technology, Engineering and Mathematics (STEM)-specific, student-friendly reading materials for engineering learners to make the transition from general topics to engineering topics comfortable. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> Working at affiliated colleges of Anna University, Chennai, India, we substituted reading materials for those used in textbooks to improve our students’ receptivity to reading classes. We discuss reading as a skill, the level of reading comprehension needed in the engineering context, and its relevance to technical and professional communication. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> The study focuses on the need to design materials for the engineering classroom. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods:</b> Our methods include a present-situation analysis to examine the challenges that teachers encounter, and analysis of qualitative feedback on the reading materials and activities introduced in the classroom. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and discussion:</b> The paper includes our experiences in designing reading materials: conducting the present-situation analysis, finding and designing appropriate reading materials, creating and implementing reading activities, and collecting feedback. The responses of the learners indicate that introducing STEM-specific material may increase the learners’ participation and improve their comprehension skills. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> The study shows that STEM-specific, student-friendly reading materials fostered a positive attitude and improved, high-level comprehension.

The creation of a technology venture brings the entrepreneur to interact with different stakeholders and persuade them of the quality of the business idea. In such endeavors, entrepreneurial storytelling and business pitches are crucial to attract stakeholder interest and potential commitment. We focus on longer and structured elevator pitches used by entrepreneurs seeking funds and partners for their startup, and we present an integrative framework of evaluation dimensions, specific items, and key evidence to assess a pitch. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> We conducted a systematic review of specialized literature on business venturing, entrepreneurship, and business communication, and we selected 40 research articles from which we have extracted concepts related to the quality and effectiveness of an elevator pitch. We analyze and aggregate concepts to derive a taxonomy of evaluation dimensions. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and discussion:</b> We identify four dimensions of evaluation of an elevator pitch: background and contextual knowledge showed in the presentation, project content and venture information, storytelling approach and style, and entrepreneurial flow or “algorithm” of the pitch. We detail the dimensions by defining 19 evaluation items and associated key evidence to support assessment. We undertake a preliminary application of the framework with three groups: Business investors, potential entrepreneurs, and entrepreneurship students. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion and further research:</b> We advance the discussion on venture storytelling and provide practitioners with a useful tool to support the evaluation of an entrepreneurial idea presented through an elevator pitch.

Introduction: Data visualization is a reliable tool for professional communication practitioners to synthesize and present data for a variety of audiences. However, data visualizations have a range of accessibility concerns, including visual acuity, color/contrast difficulties, color blindness, and size/scale issues. Data visualizations should therefore be designed following web standards for complex images to ensure that they are accessible to audiences with diverse needs. Key concepts: Drawing from work in professional communication and disability studies, practitioners recognize that users have varied accessibility needs. “Universal design” as a guiding principle is less helpful than targeted approaches to design that reflect actual user needs. Such targeted approaches should follow web standards for accessible design because they enable interaction with newer accessibility technologies and put more control in the hands of users. Key lessons: Follow these best practices to create visually accessible data visualizations. 1. Design the visual for accessibility by using whitespace, creating contrast, maintaining size/scale, and labeling the visual clearly. 2. Implement the visual using web standards to create semantic connections between the visual and text for both users and accessibility technologies. This goal can be achieved with textual description, overview/data/presentation context, or ARIA semantic links. 3. Test the visual for accessibility through user tests and industry-standard tools. Implications for practice: Web standards provide a blueprint for designing accessible data visualizations for online spaces, but professional communicators should be aware of the coding expertise and necessary infrastructure needed to deploy these visuals. Nevertheless, with increasing use of public-facing data visualizations to convey information on global issues, such as COVID-19, the need for these visuals to be accessible to all audiences becomes paramount.

Introduction: Building on scholarship and practices in the fields of technical and professional communication (TPC), disability studies (DS), and legal studies (LS), this article calls for a fusion of these fields to help technical and professional communicators (TPCers) negotiate legal understandings of access that recognize it as a complex, social phenomenon. About the case: To demonstrate such fusion's value in interrogating corporate discourse around disability inclusion and access, we examine the public-facing documents in JP Morgan Chase & Company's (JP Morgan) diversity and inclusion initiatives. Situating the case: Prior cases have traced the impacts of ADA law in transforming corporate culture around disability inclusion and access. These cases suggest that although the ADA has made significant progress toward inclusion and access for disabled employees, it has been limited through the influence of normative corporate culture. We thus extend these findings through DS. Methods/approach: We use thematic coding to analyze a sampling of JP Morgan's disability and inclusion documents to better understand their contributions to disability discourse. Results/discussion: We identify tensions across four discursive expressions, which we recognize both as opportunity spaces for TPCer intervention and as justification for integrating TPC, DS, and LS. We then offer guidelines for more equitable documentation practices. Conclusions: Through the fusion of TPC, DS, and LS, TPCers may engage more nuanced understandings of disability and access that support the dynamic and relational nature of each.

Background: Accessibility of digital materials within workplaces continues to be an issue that is not readily and completely addressed through legal compliance and institutional policy. Despite the lack of marked improvement in digital accessibility, many continue to pursue a policy approach to accessibility, including checklists and guidelines. Literature review: Despite the attention paid to accessibility and surrounding issues by scholars in the field of technical and professional communication, little direction has been given to help practitioners advocate for accessibility in the workplace. Research question: Can common ground between institutional values and accessibility be discovered and leveraged to motivate value-driven accessibility? Research methods: Common ground theory was used to code and analyze data obtained from research interviews of 18 university instructors to determine how they consider accessibility within the process of developing their course documents. Data were coded and analyzed to discover common attitudes toward accessibility. Results and discussion: The data revealed that although instructors approached accessibility differently, all were motivated to work for student success, a fact that indicated common ground between instructor practices and accessibility. This finding suggests that accessibility advocates can motivate value-driven accessibility by leveraging common ground. Conclusion: I used the revealed common ground to inform the development of a digital accessibility resource, which underwent usability testing. My research-informed design process illustrates that despite institutional variability, technical and professional communicators can find and leverage common ground to move away from a singular, policy-driven approach to accessibility in favor of a more sustainable value-driven accessibility, which generates and supports long-term accessibility design.

The articles in this special issue advance technical and professional communication engagement with accessibility.

Background: People born between 1995 and 2012, referred to as Generation Z, grew up alongside significant technological advancements in communication. This cohort's oldest members are now entering the workforce. Literature review: Although the merits of generational research have been questioned, Generation Z's personal communication preferences and habits demonstrate unprecedented technological experiences and expectations in the workplace. Research questions: 1. What are Generation Z's current habits in using smart technology, social media, and voice communication for personal communication? 2. How does the current workplace communication environment appear through the lens of Generation Z? 3. Do the personal communication habits of Generation Z conflict with current workplaces? Methodology: The study reports on a 207-participant exploratory survey and 6 interviews with Generation Z members in January-March 2020. The survey included multiple choice and open-ended questions regarding respondents' personal and workplace communication habits and expectations. The interviews allowed further investigation of survey responses. Results: Working Generation Z respondents hold unexpected attitudes and behaviors, including awareness of the negatives of technology use, differences in personal preferences and professional behaviors, self-regulation of technology use, and concern for boundaries between personal and work life. Conclusion: Generation Z's ability to adapt to current workplace norms may slow changes in workplace communication. Their awareness of disruptive communication habits could make positive changes to workplace communication in the future. Employers should resist negative generational stereotypes and develop new communication policies to reflect current and future-looking technology use. This study was completed prior to COVID-19 and does not include pandemic-related workplace technology changes.

Research problem: Discourse bridges between the speakers and the audience in product launches. However, how the verbals and the visuals work together in the construction of interpersonal meanings in such communication remains largely underexplored. Research question: How were interpersonal meanings constructed via verbal and visual semiotics in the iPhone 1 product launch presentation?. Literature review: Despite the recognized importance of innovation communication, communication at the launch phase is underexplored. Moreover, communication and management studies have generally neglected the role of grammar-based discourse in promoting innovation, while linguistic studies have paid inadequate attention to language's implications for innovation communication and management. Thus, we address the discursive building of interpersonal meanings in product launch presentations to fill such gaps. Methodology: Integrating Halliday's Systemic Functional Grammar and Kress and van Leeuwen's Systemic Visual Grammar, we conduct both verbal and visual analyses to explore the construction of interpersonal meanings in Steve Jobs' iPhone 1 launch presentation. Results: Analysis of the verbal strategies suggests that Jobs built different interactive roles as an authority innovation leader and as a close “friend” willing to engage with the audience. Moreover, by combining verbal semiotics with the delicate arrangement of image act, size of frame, and angle, the presentation video was carefully planned to create offer contact, produce close social distance, and present equal and objective attitudes to further enhance the construction of interpersonal meanings, thus contributing to the audience's understanding and recognition of the innovative product. Conclusions: This article offers insights into innovation discourse and communication by investigating the semiotic features of the iPhone 1 product launch presentation, thus adding to the extant literature on professional communication and innovation management.

Introduction: Engineering programs must take creative approaches to ensure that their students receive needed communication instruction in curricula constantly experiencing pressures of accreditation, state, and industry requirements: expectations for students' knowledge and skills increase although curricula are compressed. Situating the case: Technical communication and engineering education scholarship describe multiple models for integrating writing instruction into engineering curricula: 1. writing across the curriculum, 2. partnership models, 3. embedded models, and 4. support models. About the case: Technical and professional writing and engineering faculty collaborated to develop a hybrid model, which borrows from multiple existing models for integrating technical writing education throughout the engineering curriculum, both in and outside of courses, including collaborative workshops, specialized writing center support, and other interventions. Methods/approach: Survey research was conducted with students on the effectiveness of multiple writing interventions. Results/discussion: The hybrid model enables students to experience a variety of writing interventions; students perceived them as beneficial. Students found most effective writing interventions occurred in the context of their engineering coursework. Faculty and administrators found the approach beneficial because of its collaborative nature and because it balanced instructional time with external support methods. Conclusions: Local solutions to universal problems must take many variables into consideration: people and programmatic cultures, disciplinary and institutional contexts, and curricular, regulatory, and funding constraints. The authors' hybrid model for integrating technical writing into the engineering curriculum represents a flexible, sustainable approach adaptable to meet specific needs in specific environments at different institutions.

Introduction: Online learning and work are commonplace in both engineering and professional communication. To be effective online, even experienced face-to-face teachers require new skills. About the case: This case reports on the design and delivery of faculty training on teaching online at a Norwegian university during the COVID-19 pandemic. Two questions are examined: 1. What topics and training designs are suitable for beginning online teachers with little time to implement the results of the training? 2. In this emergency context, how do local conditions impact the design and delivery of such training? The training focused on building interactive online courses, providing formative feedback for students, and choosing between synchronous and asynchronous teaching. Situating the case: The literature suggests that teachers often undergo a shift in their teaching philosophies and methods when transitioning to online environments. Methods/approach: Pretraining and post-training reflection were used as informal data sources to develop the training sessions and to holistically discuss the themes that emerged from the training. Results/discussion: Two online and one face-to-face 2-hour training sessions were delivered to three groups of faculty. Three main themes emerged from the training: active learning, synchronous/asynchronous teaching, and providing formative feedback to students. Conclusions: Challenges included convincing participants to shift from the lecture as the main method of instruction to more interactive and active techniques, as well as reconciling the standardized course study plans with individual teachers' instructional needs. Larger studies of training programs and more formal methods of data analysis are suggested.

Introduction: To present technical content clearly and effectively for global users of English, engineering students need to learn how. About the case: Technical communication classes in Spain and the US engaged in an international telecollaborative project between cross-cultural virtual teams in which students in Spain developed oral presentations that were then peer-reviewed by counterparts in the US. Situating the case: Research on international professional communication and, more specifically, virtual exchange is rapidly growing to explore how instructors can help students gain key competencies such as audience awareness, intercultural sensitivity, and an understanding of English as a lingua franca. Approach/methods: As part of the Trans-Atlantic & Pacific Project network, this project focused on spoken communication. Data were analyzed from feedback forms used by US students to evaluate oral presentations, and on prelearning and postlearning reports completed by students in Spain, as well as from class discussions accompanying the project. Results/discussion: Through reflections on pragmatic strategies that facilitate exchange and collaboration in English as a lingua franca, the engineering students became more fully aware of the importance of rhetorical and linguistic factors that affect meaning-making for engineers internationally. Conclusion: Results suggest that students who participate in transnational virtual exchange projects integrate their desire to acquire knowledge with an awareness of the importance of sharing knowledge through mindful and inclusive communication practices. Technical and engineering communication instructors from different countries can heighten their students' audience awareness, and cultural and language sensitivities through such projects.

Background: Past research has established the importance of discursive leadership in professional communication, but it has not systematically examined how conformity behaviors emerge as a potentially undesirable consequence of discursive leadership. Literature review: Review of the literature on the centrality of communication in leadership processes and conformity behavior suggest a void of analytic tools to adequately examine the negative consequences of discursive leadership. Research question: Are later interlocutors more likely to speak similarly to earlier ones if the earlier interlocutors occupy a more central position in the conversation network? Methodology: Based on 32,000 words of a transcribed meeting corpus, we measured conformity behaviors using Term Frequency-Inverse Document Frequency scores, which are widely used in the information retrieval setting. We also operationalized the strength of discursive leadership as a positional centrality measure in the conversation network using a matrix algebra approach in social network analysis. Results: Findings support the hypothesis that discursive leadership is associated with conformity in language aligned toward discursive leaders' opinions. Conclusions: This study makes theoretical advances in understanding leadership construction and conformity behaviors between leaders and followers using empirical, authentic meeting data. We also give business people an applied understanding of the process of discursive leadership, which may help them to improve communication efficacy in their organizations by reducing overly conforming behaviors. We recommend that future research include more diverse participants and be combined with a survey to supplement the conversation data.

This index covers all technical items - papers, correspondence, reviews, etc. - that appeared in this periodical during the year, and items from previous years that were commented upon or corrected in this year. Departments and other items may also be covered if they have been judged to have archival value. The Author Index contains the primary entry for each item, listed under the first author's name. The primary entry includes the co-authors' names, the title of the paper or other item, and its location, specified by the publication abbreviation, year, month, and inclusive pagination. The Subject Index contains entries describing the item under all appropriate subject headings, plus the first author's name, the publication abbreviation, month, and year, and inclusive pages. Note that the item title is found only under the primary entry in the Author Index.

Background: Captions do important communicative work, but little research has investigated their content quantitatively. Literature review: Captions help facilitate learning and make retrieving information from databases easier. Yet, few studies have explored the rhetorical moves found in figure captions to better understand their communicative function. Research questions: 1. How do captions found in psychology, linguistics, biology, and technical and professional communication (TPC) journals differ in terms of length? 2. What are the rhetorical structures of figure captions in psychology, linguistics, biology, and TPC journals? 3. How do the rhetorical structures of captions in journals from these four disciplines differ? 4. To what extent does visual type interact with caption length and rhetorical structure? Research methodology: Using quantitative content analysis, I compared the frequencies of moves in captions across disciplines, determined whether the moves were conventional or optional, and identified patterns in the progression of moves in the captions that I analyzed. A supplementary analysis of the types of visuals that accompanied the captions offered insights into the findings of the caption-content analysis. Results: Results suggest a high degree of variation in the rhetorical structure of captions in academic journals. Biology captions were, on average, the longest and contained the most moves. TPC captions were the shortest and contained the fewest moves. Psychology and linguistics captions fell between the biology and TPC captions. Conclusions: Understanding variation in caption content can encourage a more rhetorical approach to caption writing. Researchers in disciplines where shorter captions are standard might consider writing elaborated captions.

Writing scholarship has given a lot of attention to structures and lexical-grammatical features of texts in relation to discipline and the discourse community. More attention should be paid to where, when, what, and how academics write, because writing is at the heart of their professional lives. "Academics Writing: The Dynamics of Knowledge Creation" addresses this issue, drawing on literacy studies and socio-material theory. Exploring the writing practices of 16 British academics from three disciplines in nine universities through interviews, observation, and document analysis, this book provides deep insights into the socially situated nature of academics’ writing. It would be an informative and thought-provoking read for those who are engaged with academics writing, professional development, and higher education management.