Since their introduction, self-service ticket vending machines (TVMs) have become an increasingly important distribution channel in the public transport sector, progressively replacing the traditional ticket counter. In a public transport setting, where ticket counter closures have left different groups of people dependent on TVM to meet their mobility needs, a single, effective system is required. Research questions: (1) Which barriers do currently hinder the usage of TVM? (2) Which requirements should a barrier-free TVM fulfill? (3) How can we design a new self-service TVM for a nationwide public railway company? (4) How can we ensure that the usability and user experience (UX) is high for all users, especially for those with low levels of technological affinity? Situating the case: Most other studies on the use and usability of TVMs were conducted as post-hoc evaluations. In contrast, our case study presents a user-centered design (UCD) approach that takes the needs of the different target groups into account throughout the whole development process. Theories and concepts that guided the case included UCD, which involves alternating test and evaluation loops that actively involve users to create a usable product and UX, which describes the quality of the experience a person has when interacting with a specific computer system using a specific interaction technique. Methodology: More than 250 participants were involved in focus groups, observations, interviews, and experiments from the very first stages of development. Interface designs were presented to the future end users to obtain their feedback, with the results fed back into the design process. About the case: A prototype for a novel generation of TVM was developed in three phases: First, the context of use was analyzed. In the second phase, we conducted a requirements analysis. Third, different hardware and software interaction designs were iteratively tested and evaluated. The resulting prototype met the requirements of most user groups, though further adjustments are necessary. Conclusions: The UCD approach proved to be a valuable framework for the development and design of self-service systems.

The authors of this book have brought together their expertise in international relations and technical communication, respectively, and produced a fresh and topical treatment of intercultural communication from an interdisciplinary perspective. The book aims to enhance the reader's basic stance as a culturally aware person and his/her ability to act mindfully in intercultural encounters. The book is divided into four parts: an introduction of the central concepts and key theories of intercultural communication; an explanation of the four different approaches to the study of intercultural and international communication: the social science approach, the interpretative approach, the critical approach, and the dialectical approach; a discussion of the various processes and technologies related to intercultural and international communication; and finally, a discussion of the ethical dimensions related to culture. The book is highly rich in detail, and the work is an invaluable source of information for the reader who is looking for a holistic picture of intercultural and international communication on a global level. On the other hand, its wide scope does not permit a more in-depth treatment of many issues, such as linguistics or translation. There is a fair degree of repetition in the book, which makes skimming and browsing through the book easy, but which might cause some frustration for the chronological reader. However, for classroom purposes, the book is ideal as it offers numerous theoretical viewpoints.

Teaching problem: Undergraduate research at the university level often focuses on the production of a traditional research paper, one with an academic orientation, often information heavy and analysis light, emphasizing the importance of secondary sources and documentation style over the process of inquiry. What approaches to undergraduate research would enable aspiring technical communicators to develop research skills that would better prepare them for success in a professional environment? Situating the case: The approaches described in this paper draw on the work of Mel Levine as presented in , in which he delineates several reasons why young people encounter problems when they enter professional environments: overly managed lives, no experience of delayed gratification, inability to think critically, limited knowledge of their own strengths and weaknesses, and an expectation of stability in the so-called adult world. Levine claims that these problems can be addressed by helping students develop a sense of inner direction as opposed to direction from without, an understanding of how to think critically and apply knowledge, a willingness to build and refine skills over time, and competent writing and speaking skills. In addition, the approaches described in this paper draw on three well-established research traditions: mixed methods research, problem-based research, and action research. How this case was studied: This paper describes the experiences of using two approaches to teach Research in Technical and Scientific Communication at a mid-sized state university in Virginia. The material was collected informally over a period of six years of teaching the course-through observation, student feedback, and completed research reports. About the case: Research in Technical and Scientific Communication required students to produce a research report within the context of real-world inquiry, appropriately focused for a specific audience and purpose, using both primary and secondary sources, and including analysis as well as information. Two approaches were used. The Real Client approach required students to investigate a small-scale, real-world problem or need, which became the focus of a research report that could be submitted to a specific audience for a specific purpose, both identified by the student early in the research process. The Impact of Technology approach required students to consider the impact of technology on modern life, investigate a narrower topic within this broad topic, and prepare a report that could be published in the university magazine or student newspaper. Examples of strong and weak research reports illustrate which features of each approach worked well and which posed challenges. Overall, students responded well to both approaches, but found the Impact of Technology approach more congenial because it was more familiar to them than the Real Client approach. Nonetheless, with both approaches, but especially with the Real Client approach, students seemed reluctant to make necessary contacts, conduct in-depth interviews, and include well-developed analysis. They were more comfortable gathering information anonymously through secondary source material or online surveys, and presenting that information with a limited amount of analysis. Both approaches served to move students toward a more realistic understanding of the kind of research needed in professional environments. Conclusions: These approaches also addressed the concerns raised by Levine. The study was limited by its informal nature, with observations and conclusions resulting from a six-year period of informal experimentation and refinement, during which the requirements for the research report were continually redesigned to better address what students would need to be successful in a workplace.

Research questions: How can our current knowledge of experiential learning be applied to cross-cultural web-based training? How do postproject interviews with the participants advance our knowledge about experiential learning? What practical recommendations for teachers and trainers can be offered based on this and similar case studies? Situating the case: Literature on virtual teams stipulates the importance of teaching leadership development within teams, including methods of conflict resolution, and flexibility in methods and tools of communication. Literature on experiential learning places a high value on learner experience, and on indirect and combined methods of assessing experiential learning projects. Methodology: The case was studied through the analysis of data obtained from unstructured class interviews with three of the US-based participants of the teaching project. Interview participants were chosen to ensure a variety of responses about their experiences while taking part in the project. About the case: The project was a part of an introductory graduate-level seminar in technical and scientific communication. Graduate students in technical communication from the US and graduate students in marketing from Ukraine participated in the project. The participants worked in virtual teams to create collaborative analyses of localized versions of websites of transnational corporations. The findings of this research are as follows. (1) Virtual teams work more effectively when given time to build trust and connections among participants. (2) Virtual teams work more effectively when time is devoted to the development of leaders and the articulation of leadership responsibilities within teams. (3) Experiential learning team participants use a variety of communication tools depending on the nature of the communicative task at hand. (4) As part of the learning process, virtual team members recognized and attempted to adjust to cultural and professional discourse differences between countries and professional fields.

This study examines the nature, manifestations and causes of communication problems in international outsourcing engagements. Specifically, it explores a case of business process outsourcing (BPO), which is the transfer of a number of business processes, such as payroll, supply chain management, and customer relations to an external supplier. In this case, a company based in the US outsourced its business processes to a company in India. (1) If widespread proficiency in English is the reason for India's predominant position in outsourcing, then why do we hear about communication problems? (2) What are the causes of such problems? (3) In what forms and situations do they manifest? (4) How could technical communication offer solutions to ameliorate or minimize some of these communication problems? Similar cases studied include previous studies of call centers in the Philippines and outsourcing relationships in software companies have identified challenges in those relationships to problems of intercultural communications, such as language use and differences in culture. Three areas of inquiry informed this study. Intercultural communication theories provide frameworks and touch points for assessing the role of culture in communication. Previous studies of outsourcing and offshoring provided definitions of the broad range of arrangements that comprise outsourcing. Although these studies all concluded that communication is a crucial factor in the success of outsourced projects, they offered few details of communication problems, their causes, manifestations, and possible solutions. Accounts of India represent India as a rapidly-growing, dynamic economy with certain typical communication problems. The study was designed as a mixed-methods, single-case study with a mix of quantitative and qualitative methods. Quantitative data were gathered through surveys that helped develop a picture of patterns in areas such as communication problems, preferred methods of communication, and patterns of escalation while qualitative data from 45 personal interviews and one group interview provided insights into the nature and resolution of communication dissonances. The case studied ABC Corporation, a captive Indian company that performed BPO for a major American corporation. Communication problems that arise in the outsourcing relationship include differences in corporate culture and differences in linguistic and rhetorical choices. Issues causing these problems include differences in education and training. Ongoing training in cross-cultural communication is needed at all stages of the outsourcing cycle, with an emphasis on communication skills in the early stages of the process, especially the hiring stage. Technical communication can offer solutions to these problems because our field can help structure suitable training applying theories such as Cross' Theory of centripetal and centrifugal forces, which provide frameworks for assessing and addressing communication problems.

Research problem: Concurrent think-aloud (CTA) protocols are one of the dominant approaches of usability testing. However, there is still debate about the validity of the method, partly focusing on the usefulness and exhaustiveness of participants' verbalizations. The rise of eye-tracking technology sheds new light on this discussion, as participants' working processes can now be observed in more detail. Research questions: (1) What kinds of verbalizations do participants produce, and how do they relate to the information that can be directly observed using eye tracking? (2) What do eye movements reveal about cognitive processes at times when participants stop verbalizing? Literature review: Our study replicates an earlier study by Cooke (2010), who used a combination of CTA protocols and eye tracking in a small sample with experienced and highly educated participants to investigate the validity of CTA. Cooke's results suggest that the additional value of participants' verbalizations is limited: at least 77% of the verbalizations referred to things that could be easily observed with eye tracking. Methodology: We conducted a study in which 60 participants with different characteristics performed tasks on informational websites. During their task performance, they verbalized their thoughts, and simultaneously their eye movements were measured. The resulting think-aloud protocols were divided in verbalization units, which were coded into content types. Silences were registered, and eye movements during these silences were analyzed. Results and discussion: We found a different distribution of verbalization types than Cooke (2010) reported, with far more verbalizations where participants formulated doubts, judgments on the website, or expressions of frustration. In our study, verbalizations provided a substantial contribution in addition to the directly observable user problems. We measured a rather high percentage of silences (27%), during which participants most often were scanning pages for information. During these silences, interesting observations could be made about users' processes and obstacles on the website. The implication of our study is that we now have a better understanding of the types of verbalizations that a CTA evaluation might generate. Further, we know that relevant usability observations can be made during silences. A limitation is that we do not know yet the influence of specific characteristics of the evaluation setting on the types of verbalizations and silences. Future research should focus on the influence of evaluation settings on the outcomes of an evaluation, in particular, the influence of characteristics of the participants who are involved in the study.

Problem: Perhaps it is presumptuous of technical communicators to assume that, because some of their skills that might be employed in developing and delivering training materials, that those skills alone are qualifications to work in training, much less the source by which the processes of Training might be examined. Using data from one survey and one interview-based study of the work of Technical communication and Training groups, as well as participation on committees responsible for certification examinations for technical communicators and trainers, this tutorial analyzes differences in the occupational cultures of the two fields. Key concepts: The work differs: technical communicators produce content that explains how to perform tasks; trainers produce programs that develop skills that a third party can verify. To do so, technical communicators follow a process that emphasizes writing and production; trainers follow a process that emphasizes the analysis of intended goals and evaluation of whether those goals have been achieved. The guiding philosophy of Technical communication is usability; the guiding philosophy of Training is performance. Although both disciplines are rooted in cognitive psychology, the primary intellectual roots of Technical communication are in rhetoric and composition, while the primary intellectual roots are in education. The preferred research methods of Technical communication are critical; the preferred research methods of trainers are empirical qualitative and quantitative methods. Key lessons: As a result, Technical communication professionals and researchers who want to work in training should approach the field in a culturally appropriate way by (1) recognizing distinctions between a communication product and a training program, (2) recognizing distinctions in work processes, (3) recognizing distinctions in language, (4) recognizing differences in values, and (5) acknowledging that an academic discipline of training exists.

Research problem: When dealing with procedural documents, individuals sometimes encounter comprehension problems due to poor information design. Researchers studying the use and understanding of procedural documents, as well as technical writers charged with the design of these documents, or usability specialists evaluating their quality, would all benefit from tools allowing them to collect real-time data concerning user behavior in user-centered studies. With this in mind, the generic software Technical Instructions Processing-Evaluations and eXperiments Editor (TIP-EXE) was designed to facilitate the carrying out of such studies. Research questions: Does document design, and specifically the matching or mismatching of the terms employed in a user manual and on the corresponding device, affect the cognitive processes involved in the comprehension of procedural instructions? Can we use a software tool like TIP-EXE to assess the impact of document design on the use and understanding of a procedural document? Literature review: A review of the methods employed to study either the use of procedural documents or their cognitive processing, and to evaluate the quality of these documents, revealed the lack of tools for collecting relevant data. Methodology: TIP-EXE software was used to set up and run a laboratory experiment designed to collect data concerning the effect of document design on the performance of a task. The experiment was conducted with 36 participants carrying out tasks involving the programming of a digital timer under one of three conditions: “matching instructions,” “mismatching instructions,” “mismatching instructions + picture”. Based on a click-and-read method for blurred text, TIP-EXE was used to collect data on the time the users spent reading the instructions, as well as the time spent handling the timer. Results and discussion: Results show that “matching instructions” (when the terms employed in the user manual match the terms on the device) enhance user performance. This instructional format results in less time spent consulting the instructions and handling the device, as well as fewer errors. This research shows that TIP-EXE software can be used to study the way in which operating instructions are read, and the time spent consulting specific information contained therein, thereby revealing the effects of document design on user behavior.

This book is a thorough examination of best practices for communicating science-related ideas to a carefully targeted audience. Such integration of theory with practical applications makes this book an immensely useful resource for any science writer.

Research Problem: Studies identify peer review as an effective instructional method to improve student writing. Some teachers, however, avoid peer review, perhaps due to the workload required for assessing and correcting peer reviews. Previous studies have not proposed any method to reduce teacher workload by using an objective means to analyze the effects of peer review. Research Questions: This study assesses the degree of similarity between student essay drafts using normalized compression distance (NCD), a compression-based classification algorithm. How does peer review affect student essays, as measured by the NCD? What were the changes in essay length and holistic scores? How did students respond to peer essays? How did peer review affect students during revision? What were the NCD results? How did holistic scoring correspond to NCD results? Literature Review: Studies of pharmacists and engineers indicate that English language technical communication skills are important. Studies of peer review in language education indicate that peer comments are valuable but cultural differences and lack of confidence may impede making or using comments. Studies of NCD applied to web data, figures, and images indicate useful results. Methodology: This quantitative study used anonymous peer review and compared the results of traditional holistic scoring against a novel NCD measure. The researchers conducted the study with 35 student volunteers at a pharmaceutical university in Tokyo, Japan. The students had at least nine years of previous English instruction and previous peer-review experience. In class, students wrote an essay, anonymously reviewed a peer's essay according to instructions, then revised their own essays based on peer comments. An assessor graded the two drafts using a holistic scoring rubric. The researchers used NCD to quantify the change between drafts. Results and Discussion: Sixty percent of revisions contained more words than the originals. 51% percent of revisions received higher scores, 40% had no change, and 8.5% percent had reduced scores. Eleven percent of reviewers with low English proficiency did not identify obvious errors. Three revised essays had lower grades because the writers did not know how to incorporate peer comments. Anonymous peer review could lead to poor results where students had poor reviewing skills or did not know how to use peer comments. NCD helps teachers identify which revised essays to re-evaluate after peer review by indicating those with large quantities of changes. The study was limited by its small group of participants. Future research will examine longer essays, more participants, varied backgrounds, web delivery of NCD, and finding more factors to indicate the quality of written work to reduce teacher workload.

Research problem: The study explored think-aloud methods usage within usability testing by examining the following questions: How, and why is the think-aloud method used? What is the gap between theory and practice? Where does this gap occur? Literature review: The review informed the survey design. Usability research based on field studies and empirical tests indicates that variations in think-aloud procedures may reduce test reliability. The guidance offered on think-aloud procedures within a number of handbooks on usability testing is also mixed. This indicates potential variability in practice, but how much and for what reasons is unknown. Methodology: An exploratory, qualitative survey was conducted using a web-based questionnaire (during November-December 2010). Usability evaluators were sought via emails (sent to personal contacts, usability companies, conference attendees, and special interest groups) to be cascaded to the international community. As a result we received 207 full responses. Descriptive statistics and thematic coding were used to analyze the data sets. Results: Respondents found the concurrent technique particularly suited usability testing as it was fast, easy for users to relate to, and requires limited resources. Divergent practice was reported in terms of think-aloud instructions, practice, interventions, and the use of demonstrations. A range of interventions was used to better understand participant actions and verbalizations, however, respondents were aware of potential threats to test reliability, and took steps to reduce this impact. Implications: The reliability considerations underpinning the classic think-aloud approach are pragmatically balanced against the need to capture useful data in the time available. A limitation of the study is the focus on the concurrent method; other methods were explored but the differences in application were not considered. Future work is needed to explore the impact of divergent use of think-aloud instructions, practice tasks, and the use of demonstrations on test reliability.

Research Problem: Investigate the match between content published by the Transactions and content sought by its readers. Research Questions: What content does the IEEE Transactions on Professional Communication publish? How does that compare to the content published by other journals in the field? And what content do readers of the Transactions want to read? Literature Review: Researchers in most fields occasionally analyze the entire body of literature within a discipline to assess the current state of the literature, identify leading works, assess the state of the literature, provide a basis for changing the direction of a journal, and assess alignment among parts of the literature. Methodology: To identify what journals published, researchers used the STC Body of Knowledge schema and a list of categories of research methods that classify all peer-reviewed articles published between January 2006 and December 2010 in the Transactions, Journal of Business and Technical Communication, Technical Communication, and Technical Communication Quarterly. To identify reader preferences of the Transactions, researchers surveyed members of the IEEE Professional Communication Society about their preferences for content and types of research. Results and Discussion: In terms of the topics covered, the three most widely covered topics in the Transactions were: (1) Deliverables, (2) Information Design and Development, and (3) Academic Programs. Readers prefer (1) About Technical and Professional Communication, (2) Information Design and Development, and (3) Research Theory, and Practice. The three least-covered topics were (1) Business Knowledge, (2) About Technical Communication, and (3) Technical Communication Standards. Of least interest to participants were: (1) Deliverables, (2) Quality Assurance, (3) Management, and (4) Technical Communication Standards. The Transactions primarily publishes experiments, surveys, and tutorials while readers prefer case studies, literature reviews, and tutorials.

Engineering programs in the US made notable efforts to develop students' intercultural competence, but they tended to overlook the teaching of intercultural communication. Technical communication teachers can fill this gap by addressing intercultural issues in the service class. This proposal faces challenges: the lack of class time, teacher training, textbooks, and teaching methods. To address these challenges, this tutorial uses various materials and genre-based instruction to integrate intercultural communication into the service class. This approach helps to raise students' intercultural awareness and sensitivity as they learn engineering communication genres. This tutorial may be used in service classes for other majors.

In light of what has taken place since their presentation at the IEEE International Professional Communication Conference in 2005, the authors describe additional requirements and merits of matching technical writing students in the US with translation students in Europe in a collaborative assignment. Where the original article dealt with how to set up and organize the collaboration, this tutorial delves into the pedagogical challenges and the process dynamics involved in such an exchange, including mediation, power, and teamwork issues.

In this book, Miriam F. Williams explores regulatory writing that promotes distrust in historical and contemporary African American constituencies. Focusing specifically on Texas regulatory laws, she examines how writers of legislation and policies struggle with making language of legislation and policies clearer and objective while grappling with long-held feelings of distrust of government legislation in African American citizens--feelings that have been perpetuated by historical use of veiled language in laws and policies. She explores the possibility of mitigation an audience's mistrust by writing these policies in Plain English in an attempt to be more objective and transparent. The book is recommended to all who seek to explore the connections between public policy and technical communication and the implications of these fields of study on social and cultural concerns.

This book offers a practitioner's perspective on using social media in developing, revising, and distributing technical documentation. It is targeted to professional communicators interested in applying tools such as blogs and wikis to elicit more user participation in the documentation development process. It would be an excellent addition to professional communication courses focused on preparing documentation and/or using new media. This book not only provides a solid overview of currently available tools, but it also helps give readers the confidence to begin exploring and participating in online conversations and communities of their own.

Quantitative content analysis can enrich research in technical communication by identifying the frequency of thematic or rhetorical patterns and then exploring their relationship through inferential statistics. Over the last decade, the field has published few content analyses, and several of these applications have been qualitative, diluting the method's inherent rigor. This paper describes the versatility of quantitative content analysis and offers a broader application for its use in the field. This discussion frames two original case studies that illustrate the design variability that content analysis offers researchers.

This special section highlights the efforts of technical communicators to innovate new approaches for postmodern usability. Redish provides an invaluable historical overview of where we have been, and she also addresses where we might be headed as technical communicators engaged in shaping usability studies. Cooke presents a mixed-methods approach for data analysis, leaning on a mixture of eye tracking and concurrent think-aloud protocol. Finally, Kase, Zhang, Carroll, and Rosson offer a pattern-based approach as an alternative method for investigating sustainable strategies of information-technology learning.

Technical communication and usability (user experience, or UX) have a long, intertwined history, dating back at least to the 1970s. The author, who has been active in both fields for the last three decades, gives many examples of how technical communicators have influenced UX practice and how usability specialists have influenced technical communication. The author also explores how technical communicators can continue to contribute to future UX theory, research, and practice through collaboration, through their communication skills, dealing with the reality of ever-increasing complexity in products and processes and dealing with the need to adapt to more rapid change.

Concurrent think-aloud protocol (CTA) is often used in usability test settings to gain insight into participants' thoughts during their task performances. This study adds to a growing body of research within technical communication that addresses the use of think-aloud protocols in usability test settings. The eye movements and verbalizations of 10 participants were recorded as they searched for information on a website. The analysis of transcripts and real-time eye movement showed that CTA is an accurate data-collection method. The researcher found that the majority of user verbalizations in the study included words, phrases, and sentences that users read from the screen. Silence and verbal fillers that occurred during CTA enabled users to assess and process information during their searches. This study demonstrates the value technical communicators add to the study of usability test methods, and the paper recommends future avenues of research.

This book is a well-written scholarly work that develops the concept of metaphor as a subject to be taught in technical and scientific communication. It develops the reader's understanding of the particular nature and role of metaphor in technical communication and should be useful as a reference book for educators.

Existing literature argues, in general terms, that China has a growing need for technical communication and technical communication education. Following up on these studies, this paper more closely examines China's needs for technical communication education. Based on interviews with industry professionals and reviews of their writing samples, this paper seeks to find out who among the industry professionals in China needs technical communication, what their communication practices are, the areas in which they need education, and what US technical communication professionals can do to help develop this education. Preliminary findings and suggestions as well as topics for future research are presented.

Coombs's work is a solid introduction to crisis communication that will serve technical communicators learning about the topic from a public-relations perspective. Heath and O'Hair's book provides a good integration of the related disciplines, and its contributors give readers a solid background in relevant theories and issues.

Global virtual teams provide numerous benefits for corporations employing virtual organizational forms and for individual teams and team members. However, virtual collaboration also presents some well-recognized challenges. A growing body of research has examined the process of virtual teaming and the challenges inherent in that process. This study seeks to address some of the gaps in the existing literature. Specifically, it examines leadership roles, socioemotional communication strategies, and the use of technology to establish relational links among team members. The study focuses on virtual-team collaboration among technical communication students at the University of Limerick, Limerick, Ireland, and at the University of Central Florida, Orlando, Florida.

Arguably, usability testing is most effective when integrated into the user-centered design process. One way to encourage this integration is to reemphasize the value of paper prototyping. In a recent test of a university library website, we married low-fidelity paper prototyping with medium-fidelity wireframe prototyping. When user navigation led to nonexisting pages or dead ends, users were encouraged to create what they thought should be where there was nothing. This blank-page technique gave us insights into users' mental models regarding site content and design, providing developers with useful data concerning how users conceptualized information they encountered.

The authors assemble an easy-to-read account of research methods in technical and professional communication, provide previously published examples of research in the field, and analyze those examples to demonstrate the relationship between theory and practice. This is an overall good resource for educators, students, and practitioners who wish to perform, systematically and methodologically sound research in technical and professional communication.

Talking to the media often becomes part of the job description for subject matter experts (SMEs) who can discuss an organization's research or new products. Media training can prepare SMEs for media interviews by helping them identify major points to discuss and showing them how to present that information to the reporter. Prior research in professional communication supports the need for media training for scientific or engineering SMEs based on the public's increased interest in these areas. As part of this media training tutorial, I introduce eight guidelines based on my own experience as a public relations counselor and on research conducted in an organizational setting with SMEs in health information technology.

This slender but informative book provides a look at the evolving practice and importance of technical communication in a growing company (Lukens Steel Company of Coatesville, Pennsylvania) in an expanding industry and market (iron and steel) during the nineteenth and early twentieth centuries.

<para xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> A major challenge in engineering education is to prepare professionals for communicating well in writing and speaking, using appropriate technologies, within professional contexts. Communication in the global engineering world includes collaboration on cross-functional teams, virtual-project team management, and writing for multiple, complex audiences. This tutorial discusses how one small engineering school has integrated technical communication teaching and assessment throughout the curriculum with demonstrated success. The integrated curriculum, formative and summative assessments, and real-world contexts offer one model to address growing communication challenges. </para>

Assessing the quality of student efforts and products is a continual necessity for academics and practitioners in technical communication; however, the process of constructing valid and reliable rubrics remains an underexplored topic in the field. This paper first addresses some of the assessment concerns and then describes a case study that documents the development and implementation of one holistic and five analytic rubrics to evaluate undergraduate projects. The discussion focuses on identifying site-specific criteria and training effective raters and is intended to help academics respond to their required accreditation mandates and offer practitioners alternatives for evaluating products and services.

Technical communication consultants steeped in conventional academic notions of writing pedagogy may encounter different assumptions about the nature of writing and the significance of grammar in writing instruction when they consult with professional engineers. This paper examines historical, theoretical, and practical reasons for these sometimes contradictory beliefs and traces the authors' efforts to reconcile these differences while planning and conducting a writing seminar for an engineering firm. A strong emphasis on grammar and mechanics can lead to numerous benefits, including a stronger sense of shared purpose between consultants and engineers and a point of entry into additional conversations about institutional writing practices and writing environments.

Business case studies have been a standard pedagogical tool in technical communication classrooms. However, the expansion of engineering practice-including the design and implementation of appropriate technology in the developing world-suggests the need to complement such studies. This paper analyzes three business and three humanitarian case studies. It highlights the complexities of audience and context that distinguish the humanitarian case studies, and it argues that incorporating humanitarian cases into technical communication courses would promote higher levels of learning, student engagement, and the global citizenship that will be requisite for all engineers in the twenty-first century.

This tutorial explains and describes the use of several microformats, which make information marked up in HTML available for use in applications outside traditional Web browsers. Because microformats consist of minor additions to the HTML backbone of common Web pages, they represent a simple but significant move toward what Tim Berners-Lee has called the ldquosemantic Webrdquo-but without requiring the technical and practical shifts and time demands of a complete XML-based semantic-Web-development approach. Microformats also provide technical communicators with literacies and a conceptual foundation to approach more advanced semantic Web technologies and suggest ways to refine current Web design practice.

Technical and professional writing pedagogies have traditionally understood collaborative writing as an aggregate, cooperative venture between writers and subject matter experts. In contrast, this tutorial argues that Web 2.0 technologies offer technical and professional communication pedagogies more advantageous conceptions and practices of collaborative writing. The tutorial analyzes how new media technologies create a different collaborative writing environment and then discusses how these environments help collaborative writing methods create an alternative writing situation. The study concludes by examining the outcomes of student Web 2.0 research projects and by offering technical and professional writing instructors new pedagogical strategies for teaching collaborative writing.

This paper explores the extent to which technical communication businesses with Websites are attempting to reach an audience of prospective clients through an intermediary audience of search engines. It draws on a survey of 240 principals of these businesses, brief interviews with half of them, and an analysis of their sites. Results show that search engines are among the most helpful methods leading people to these business sites and that higher levels of such search engine helpfulness are strongly associated with higher percentages of clientele who originate through these sites. Most businesses take search engines into account at least minimally; however, meaningfully pursuing that audience requires ongoing investments that some technical communication businesses are reluctant to make.

This collection takes a broad look at the issue of outsourcing technical writing jobs and would help anyone who is interested in current themes and concerns to catch up on the conversation. The collection is organized into three parts: "Outsourcing Practices by Region"; "Management and Cross-Cultural Communication Issues"; and "Legal, Ethical, and Political Issues." The only drawback to the book is that some of the conclusions and references were already out of date when the book went to press. Overall, the book gives readers a well-rounded look at the history, perspectives, and issues that are important to the ongoing phenomenon of outsourcing in the technical communication field.

Work is described on a National Science Foundation grant that supports the development, assessment, and dissemination of ldquomicro-insertionrdquo problems designed to integrate ethics into the graduate engineering curriculum. In contrast to traditional modular approaches to ethics pedagogy, micro-insertions introduce ethical issues by means of a ldquolow-doserdquo approach. Following a description of the micro-insertion approach, we outline the workshop structure being used to teach engineering faculty and graduate students how to write micro-insertions for graduate engineering courses, with particular attention to how the grant develops engineering students' (and faculty members') ability to communicate across disciplinary boundaries. We also describe previous and planned methods for assessing the effectiveness of micro-insertions. Finally, we explain the role that technical communication faculty and graduate students are playing as part of the grant team, specifically in developing an Ethics In-Basket that will disseminate micro-insertions developed during the grant.

Web logs, or ldquoblogs,rdquo are fast developing in diverse social and business contexts as influential sources of discourse, knowledge, and community development. In this paper, we investigate an aspect of blogging highly relevant to professional communication: the fast-developing world of ldquotech blogging.rdquo Tech blogs are blogs that focus on information technology innovation and the high-tech industry. We examine nine months of blog entries gathered by an internet aggregator site dedicated to technology news and commentary. Our analysis provides insights on the discourse of tech bloggers and an elite subgroup (ldquoA-list bloggersrdquo), on the discursive practices of this virtual community, and on issues of identity and legitimacy. Our findings hold implications for tech bloggers as well as for managers who need to navigate the expanding blogosphere and for technical communicators who can benefit from using the information that tech bloggers produce.

When developers need to make a system available for a particular culture, the specific aspects of the target group are evaluated and then the content and navigation are ldquolocalizedrdquo for it. However, there are many situations in which Web media cannot be localized and hence, culturally heterogeneous users must interact with the same interface. The emerging strategy for this kind of usability is known as the shared meaning or shared context approach. This paper presents results of a between-group study of culturally heterogeneous users who provided shared contextual meanings and performance measures from interaction with a Web interface. Results were mixed but do suggest methods for how Websites may be developed in shared situations.

Although the title alludes to communications in general, the emphasis within this book is on speaking, not writing. Eight of the chapters deal specifically with public speaking, one addresses email and memos, and the last two deal with presentation elements, graphs, and PowerPoint. With two chapters emphasizing anxiety, the reader may experience anxiety overload. Control remedies listed include drugs to relieve anxiety. If your profession is highly dependent on oral communication, then this book may offer a number of items to help you become a better than average speaker. If, on the other hand, your profession is more aligned with technical writing, or editing communications, then this text offers very little.

In this book, the author mentors his readers in principles of designing a web portfolio, a multimedia vehicle that allows individuals and companies to show their work across geographical boundaries. He outlines a modular process for developing a web portfolio and explains common pitfalls that can interfere with the process. Topics covered include: conceptualization; information design and visual design; content, collection, development and management; web page design; functionality; uploading and testing sites; and portfolio launch and promotion. This practical book is worth the time and price.

After the controversial police shooting of a developmentally-disabled African-American teenager in July 2003, the new mayor of Denver, CO, appointed a politically diverse task force to revise the police department's use-of-force policy and propose a new model for police oversight. This teaching case is based on the task force's deliberations and collaborative efforts to build policy consensus in a sometimes rancorous, high-stakes environment. In it, I reconstruct the story of the shooting that gave rise to the task force, trace the arc of the task force's 104-day existence, and analyze the letter and final report submitted by the task force's co-chairs to (1) demonstrate the highly-pressurized nature of policy language invention and the crucial impact of word choice in such policy, and (2) illustrate the difficulty the task force encountered in attempting to secure consensus and the manner in which the final work product acknowledges, rather than obscures, this struggle. Finally, the case includes recommended readings and a guide for individual and group activities for implementation in either an undergraduate- or graduate-level technical communication course.

Twenty years after the publication of Patricia Sullivan's ldquoBeyond a narrow conception of usability testingrdquo in the IEEE Transactions on Professional Communication, three scholars - all Sullivan's students - reflect on the history and development of usability testing and research. Following Sullivan, this article argues that usability bridges the divide between science and rhetoric and asserts that usability is most effective when it respects the knowledge-making practices of a variety of disciplines. By interrogating trends in usability method, the authors argue for a definition of usability that relies on multiple epistemologies to triangulate knowledge-making. The article opens with a brief history of the development of usability methods and argues that usability requires a balance between empirical observation and rhetoric. Usability interprets human action and is enriched by articulating context and accepting contingency. Usability relies on effective collaboration and cooperation among stakeholders in the design of technology. Ultimately, professional and technical communication scholars are best prepared to coin new knowledge with a long and wide view of usability.

In this paper we present, from an academic perspective, the perceived quality ratings of business and technical communication journals. Through a survey of academic experts, we asked respondents to rate the top overall journals, business communication journals, technical communication journals, and the top journals from a technology perspective. In addition, we asked respondents to list the journals that they read most frequently. We analyzed the results by breaking down the rankings into world regions and academic departments. The top-three overall journals for all regions are Journal of Business and Technical Communication, Journal of Business Communication, and IEEE Transactions on Professional Communication. Importantly, differences by world region and academic department type were found in all these rankings. These results can support researchers worldwide by helping them target their publishing efforts to journals that have the best fit with their business and technical communication discipline, world region, and academic home.

Our view of ethics in professional and technical communication has evolved, paralleling developments throughout society. Earlier views on ethics and values have grown into a broad perspective of complex gradations with people at many levels affecting eventual practical outcomes. This newer perspective includes not only persons but social forces and organizations. The organizational culture of NASA, for example, was specifically identified by the Columbia Accident Investigation Board (CAIB) as one of the causes of faulty communication leading to a terribly tragic event. The Challenger investigations of 20 years earlier, on the other hand, focused primarily on physical events, secondarily on professional judgments, and only little on the social and cultural context of the disaster. We learn by failures but also by self-examination. As we see how ethics and values impact technical events, we understand that technological progress is ultimately a human endeavor in which reflection and judgment is as important as measurement and observation.

Not only have historical studies of technical communication increased in quantity and quality over the last 15 years, but they have also entered the mainstream of technical communication research. These studies have focused on practitioners, artifacts, genres, movements, techniques, events, and the profession, as well as relevant methodology and pedagogy. There are still many opportunities for historical research in our discipline, particularly in the areas of chirographic, oral, and nonverbal communication as well as technical communication activities such as illustrating, translating, and editing and the business of technical communication. Researchers now have many online indexes, databases, and archives to assist them in locating and studying primary sources. There is a need, however, for greater coordination among scholars and a better awareness of the areas that have already been studied. Historical studies can serve teachers and practitioners by suggesting ideas, supplying precedents, creating critical distance, and establishing context.