This article examines how digital rhetoric in a big data age affects human and more-than-human life (lands, waters, energies, and so forth) in places beyond immediate rhetorical encounters. By putting particular pressure on what the author calls digital damage, the article draws out the material, ecological, and infrastructural dimensions of Facebook’s New Mexico data center. Coupling Donna Haraway’s methodological tactic of “staying with the trouble” with cultural rhetorics perspectives on story, accountability, and relationality, the essay shows how digital damage can be expressed through a series of interruptive stories. Ultimately, the article intervenes in debates on the Anthropocene, arguing that attending to digital damage through story is one way to register the sensitivities, urgencies, and accountabilities needed to respond to worlds of entangled damage.

This essay explores the role of rhetoric in everyday online activities, arguing that scholarship in digital rhetoric can be informed by Raymond Williams's theory of media flow. Turning to Martin Heidegger and John Poulakos, I argue that the Web's rhetoric of the possible encourages a momentum of text consumption by which users are tempted to further immerse themselves in a “flowing” media experience. As digital technologies provide new opportunities for the surveillance and personalization of our Web practices, this article concludes by encouraging scholars to be critical of the tempting possibilities—and possible selves—crafted by this rhetoric.