In the context of forming and maintaining connections, the use of social media has become pervasive in today's society. Some use it to actively cultivate business relationships and follow or set in...

Many studies have examined organizations’ use of specific types of online media, but few studies have examined how organizations generate dialogues and develop relationships by using multiple online communication platforms. This study takes an integrated approach by examining how top global organizations incorporate brand Web sites, Facebook, and Twitter to cultivate relationships with stakeholders. Its findings suggest that those particular online media are used similarly, that is, more for information dissemination than user engagement and more for one-way than two-way communication. The findings also suggest that the types of products promoted can affect the way that organizations use different online media to develop relationships.

Article for LiCS special issue The New Activism: Composition, Literacy Studies, and Politics.

Technical communicators and social media designers and researchers who seek to identify methods to investigate ambitious research objectives and discourse in social media will find Liza Potts' Soci...

AbstractYouTube allows activists to broadcast their missions and engage global audiences. “Mother’s Day for Peace,” a 2007 video, features American actresses who recite Julia Ward Howe’s radical 1870 Mother’s Day Proclamation and describe their personal thoughts on mothering. Analyzing this video with transnational rhetoric and disability rhetoric frameworks not only illuminates the persuasive possibilities and drawbacks for the video’s normative feminine gender performance and the spectacle of a war-injured Iraqi girl but also models an approach that prompts rhetoricians to examine larger rhetorical concerns revealed by the intersections of disability, race, gender, and globalization. Notes1 I am greatly indebted to RR peer reviewers Anne Demo, who helped me sharpen my focus, and Jay Dolmage, who both illuminated the broader implications of my analysis and introduced me to Meekosha’s invaluable work. Cindy Lewiecki-Wilson, Maggie LaWare, and Jason Palmeri also provided feedback that benefited my analysis during earlier stages of this project.2 Led by President Robert Greenwald, BNF produces film projects with activist causes, addressing such issues as improving US worker safety, ending petroleum drilling, revealing the power of billionaire Koch brothers, and uncovering US military spending. Greenwald has directed and produced numerous short films with his company Brave New Films, including exposés of Fox News, Walmart, and more. BNF’s activist videos clearly showcase their intention to inspire and create change toward progressive causes.3 For the description I draw on here, see http://archive.is/0RFII. For NMV’s updated website, see http://www.nomorevictims.org/newsite/about/.4 According to holiday historian Jones, Mother’s Day has facilitated a variety of political and social action. For example, in 1933 President Roosevelt issued a proclamation on Mother’s Day that called attention to mothers and children living in poverty (216), and in 1968 Coretta Scott King led a Mother’s Day march to support poor children and their mothers (217). Regarding peace-related political action, a “Mother’s Peace Day” parade was held in 1938, and decades later in the 1980s, Helen Caldicott founded the Women’s Party for Survival, organized against nuclear arms and proliferation. The Party led demonstrations on Mother’s Day. Most recently, on May 2, 2012, supermodel Christy Turlington’s organization, Every Mother Counts, which focuses on maternal mortality, uploaded the video, “No Mothers Day,” prompting mothers to be silent and “disappear” on Mother’s Day in order to “help raise awareness about the hundreds of thousands of women who die each year from complications during pregnancy or childbirth” (see http://www.youtube.com/watch?v=x0w669fZBH8).5 Established in 2002, CodePink (http://www.codepink4peace.org/) identifies itself as a grassroots peace and social justice organization. While not exclusively, its approaches and strategies are women-initiated, women-led, and often based on traditionally feminine tropes such as the color pink.6 Attending to the massive influence of Mother’s Day as a major cultural event in the US is beyond the confines of this article, but I encourage readers to look out for activist events that coincide with the holiday.7 This photograph can be viewed online: http://www.loc.gov/pictures/item/ggb2005018835/.8 Widely available online, the full document can be read at CodePink’s website: http://www.codepinkalert.org/article.php?id=217.9 As of this writing, the site includes broken links and brief information on 2010’s International Women’s Day, another example of a lack of using YouTube’s ability to maintain a presence and further the ongoing discourse regarding Mother’s Day’s potential for antiwar activism.Additional informationNotes on contributorsAbby M. DubisarAbby M. Dubisar is an assistant professor of English and affiliate faculty member in women’s and gender studies at Iowa State University, where she teaches classes on women’s/feminist rhetoric, gender and communication, and popular culture analysis. Her research analyzes the rhetorical strategies of women peace activists in a wide variety of contexts, from archival holdings to YouTube.

The renewed interest in personal essays in composition complicates the contested, tricky personal identity negotiations for students and faculty in first-year writing, particularly in manifestations and representations of the body in both the classroom and writing spaces. This is especially complex for minority subjects, including queer students and faculty. Such collections as The Teacher’s Body (edited by Freedman and Holmes) and Professions of Desire (edited by Haggerty and Zimmerman) explore the pedagogical underpinnings of the body, and Ellis Hanson’s essay in the Gay Shame collection (2009) further complicates and interrogates the ways queer bodies are represented and problematized in the classroom. This article explores our own experiences in first-year writing: as students within a mind/body binary exploring through the scaffolding of composition, and as faculty who are increasingly exposed through our body projections in the classroom and depictions of our body and sexuality in an increasingly savvy media in which Google, Facebook, and social networking sites create matrices of identifications and disidentifications that inform our classroom experiences. The article traces the ways our bodies are aligned with cultural norms, and the ways that first-year writing complicates, contests, reifies, or disrupts these norms—for both students and faculty.

“The enthymeme, while serving as the central basis for heuristic invention, also works at the local or sentence level as a rhetorically oriented algorithmic procedure through which a rhetor determines the most probable success in persuading an audience to action”

The viral video Kony 2012 is the point of departure for our argument that composition’s public turn is marked by a concern with discursive features and digitized forms at the expense of attention to historical context and human consequences. The alternative we propose, critical materialist pedagogy, reconnects discursive and digitized arguments to the extradiscursive interests they serve. By urging teachers and students to “think through the body,” this critical materialist pedagogy tests fetishized appearances against lived reality—and reconnects public rhetoric to embodied examples of struggle and material potential for creative action.

“the book advocates for experience architects to participate in the systems they build and to invite other participants to comment on the design of those systems, thus encouraging a greater fit between a design and implementation.”

Cultural shifts in technology and organizational structure are affecting the embodied practice of symbolic-analytic work, creating the need for more fine-grained tracings of everyday activity. Drawing on interviews and observations, this article explores how one freelance professional communicator's social media use is intertwined with inventive social coordination. Networked writing environments help symbolic analysts gain access to communities of practice, maintain a presence within them, and leverage social norms to circulate texts through them.

This study examines interaction between corporate representatives and critical consumers in today’s social media environment. Applying a microanalytical form of discourse analysis to a data set of corporate Facebook page discussions, the study contributes to a better understanding of the communicative resources that organizations use as part of their impression management (IM) for upholding their acceptability and promoting their credibility. The study also reveals the complexity of the work of corporate Facebook representatives, who need to align their individual IM with that of the organization while adjusting to the technologically mediated context.

Networks have a remarkable ability to bring people together in communities, both online and offline, but such community building is not the only possible result of network use. This article examines the case of a tagging network on Twitter, the online social networking service characterized by short messages. Although Twitter has many social features that foster interaction between users, the use of hashtags to signal the topic of a message exists outside of the site’s primary social structures, creating a unique writing environment. This article analyzes a hashtagged exchange surrounding the 2009 health care debate in the United States, examining the social features of this exchange and how participants used it to communicate about that debate. While traditional social features were certainly present within the exchange, they were not prominent or common; rather, users engaged the network properties of this exchange to make connections with other networks, drawing on a form of network power called switching. The analysis focuses on how the Twitter network’s structural features affect communication between users.

Abstract The authors argue that technical communication instructors are in a particularly apt position to teach social media as key to students’ lives as technical communicators and future professionals. Drawing on the concepts of reach and crowd sourcing as heuristics to rearticulate dominant cultural narratives of social media as deleterious to students’ careers, the authors offer a case study of an introductory professional and technical communication pedagogy that helped to disrupt uncritical deployments of social media. Keywords: crowd sourcingpedagogyreachsocial media ACKNOWLEDGMENTS The authors give many thanks to Dr. David J. Reamer and the students enrolled in his technical writing course at the University of Tampa for their feedback and comments on the student documentation published on Instructables. The authors also appreciate thoughtful and engaged reviewer comments that helped us to develop this article. Notes Students are not misguided in their concerns about social media use and its connection to employment, and perhaps even university admissions practices. As of May 13, Citation2013, the National Conferences of State Legislatures reports that social-media privacy protection laws are being introduced or are pending in 36 states. These states are seeking to stop the practice of employers and universities from requesting logins and passwords of employees or students to their social media sites. According to the conference, four states already have such protections, including Arkansas, Colorado, New Mexico, and Utah (para 1). These same laws are under debate as both industry and regulatory finances groups argue for the veracity of having access to social media outlets in order to monitor employee discussions of sensitive financial information (Eaglesham & Rothfeld, Citation2013, para 1). In the particular semester discussed, students all used Instructables to ensure they were working with the same interface and design features and to allow for more robust user-testing. We understand that some students in professional and technical writing courses might be eager to learn about and use social media for their professional development, but we see this position as equally capable of reinforcing the binary of good/bad that is worthy of complication. Neither position affords human agency because technology is the determinant factor in either a student's success or failure. Additional informationNotes on contributorsElise Verzosa Hurley Elise Verzosa Hurley is Assistant Professor of Rhetoric, Composition, and Technical Communication at Illinois State University. Her research interests include technical and professional communication pedagogy, visual rhetoric, and multimodal composition. Her work has appeared in Kairos. Amy C. Kimme Hea Amy C. Kimme Hea is Writing Program Director and Associate Professor of Rhetoric, Composition, and the Teaching of English at the University of Arizona, and author of Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Researchers.

This special issue addresses social media and their effects on the field of technical communication. Through various methodologies and distinct sites of inquiry—from research into ways knowledge workers use specific social media sites, to collaborations by scholars across the globe using social media and other technologies, to classroom practices that investigate social media—contributors consider the imbricated nature of social media in public life and its significance to our work as researchers and teachers.

This article examines changing social media practices, arguing that technical communicators and teachers understand their roles as mediators of information and communication technologies. Drawing on a case study growing out of a colloquium on technology diffusion and communication between the Global North and South, the author proposes that technical communicators be attentive to the participatory nature of social media while not assuming that social media replace the dynamics of face-to-face human interaction.

Abstract This article explores the boundaries of technical communication as knowledge work in the emerging era of social media. Analyzing the results of an annual survey offered each year from 2008 until 2011, the study reports on how knowledge workers use publicly available online services to support their work. The study proposes a distinction between sites and services when studying social media in knowledge work and concludes with an exploration of implications for technical communication pedagogy. Keywords: genreknowledge workonline servicessocial media Notes Note. Data from Divine, Ferro, and Zachry (Citation2011). Note. Empty cells represent questions not asked in the indicated year. Note. Bold values represent the highest percentage of participants reporting a single site in a given year. Note. Bold represents sites that were reported by 15% or more of all participants in 2011. Note. Data from Ferro and Zachry (p. 949). Additional informationNotes on contributorsToni Ferro Toni Ferro is a PhD candidate in the Department of Human Centered Design & Engineering at the University of Washington. She received her MS in human-centered design engineering at the University of Washington and her BS in general engineering at the University of Redlands. Mark Zachry Mark Zachry is a professor in the Department of Human Centered Design & Engineering at the University of Washington. His research areas include the communicative practices of organizations and the design of systems to support collaboration.

The expanding use of social media such as Twitter has raised the stakes for teaching our students about individual and organizational ethoi. This article considers the role of organizations' Twitter feeds during emergency situations, particularly Hurricane Irene in 2011, to argue for a pedagogical model for helping students collaboratively code tweets to assess their rhetorical effects and to improve their own awareness and use of microblogging as a communication tool.

Public writing spaces, such as blogs and social media sites, are expanding quickly with new websites, web applications, and other interfaces constantly available to users. As these digital composing spaces continue to expand, it is important that writers are capable of operating within them, yet many composition students lack the rhetorical awareness to present effective arguments in multimodal digital interfaces. To address this issue, the author designed a project to introduce students to public writing while reflecting on the implications of the permanence of their writing, the searchability of these public spaces, and their responsibility as writers. This project began by asking students to reflect on their own online personae, be it through Facebook profiles, personal blogs, or online class forums. Utilizing websites like Yelp and YouTube offered students the opportunity to see how others present themselves online and the effectiveness of composers in these digital spaces. Taught in an online course format, this project demonstrates how writing can live outside of the traditional classroom space and contribute to the students’ community. For the writing teacher, it creates the occasion to delve into students’ understandings of ethics in online writing while illustrating the rhetorical components necessitated by composing in digital media.

Corporate social media policies construct what Herndl and Licona term “constrained agency,” an ambiguous, contradictory agent function. Drawing on an analysis of 31 corporate social media policies, this article argues that these policies create constrained agency in two ways: they establish contradictory expectations for a writer's voice by requesting both individual and corporate-friendly voices, and they create a seemingly paradoxical situation where employees both do and do not represent the company. These policies shed light on the complex constructions of agency within corporations and encapsulate the workplace tensions that accompany the affordances of social media tools.

This article proposes a theoretical framework of transcultural risk communication to examine how global connectivities influence communication about H1N1 flu. A case study was conducted to investigate risk management policies at global, regional, and translocal levels to cope with health threats posed by the emerging H1N1 flu epidemic. We explored how risk management approaches by Chinese Internet users facilitated the employment of a unique risk measure of exit and entry screening for returnees to China.

This article develops a theoretical understanding of the processes involved in the co-construction of a written text by a teacher and student from a Vygotskian perspective. Drawing on cultural-historical and sociocultural theories of writing and Vygotsky’s concept of the Zone of Proximal Development (ZPD), this case study of a student and teacher interaction in a UK secondary school examines the social mediation of collaborative activity in the negotiation of meaning.While expressivist process theories of writing focus on the development of the authentic voice of the writer, this article contends that the development of a student’s writing abilities requires active intervention by a teacher within a constructed zone of development. Writing is viewed as a situated activity system that involves a dialectical tension between thought and the act of composition.Finally, the article will argue that the recursive and complex nature of writing development is an integral tool in the learner’s own agency in creating a social environment for development.

Research Article| December 01 2012 Jackie Joins Twitter: The Recirculation of "Campaign Wife" Melody Lehn Melody Lehn Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2012) 15 (4): 667–674. https://doi.org/10.2307/41940629 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Melody Lehn; Jackie Joins Twitter: The Recirculation of "Campaign Wife". Rhetoric and Public Affairs 1 December 2012; 15 (4): 667–674. doi: https://doi.org/10.2307/41940629 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2012 Michigan State University Board of Trustees2012 Article PDF first page preview Close Modal You do not currently have access to this content.

This article examines the ways in which a multimodal text—a YouTube video on globalization and business—was mediated in two English for Academic Purposes (EAP) classrooms, and how these mediations shaped the instructor’s and her students’ meaning-making in specific ways. I first explore the complex multimodal discourses involved with this particular video and present my own reading of it. In addressing the instructor’s and students’ engagements with this video, I adopt a mediated discourse analysis approach to examine their classroom discourses that interact with the social circulation of a globalization discourse featured in this multimodal text. A conversation with the participating instructor, who articulates several issues including concerns about the possible politicization of her classroom if certain approaches to texts are used, is also presented and used to examine her subsequent approach with her students in the second class. I discuss the ways in which social actors take up discourses differently, and conclude by exploring the possible classroom practices that can address an increasingly multimodal curriculum.

Kelly Ritter's book, Who Owns School? Authority, Students, and Online Discourse, part of Hampton Press's New Dimensions in Computers and Composition Series, would at first glance appear to be writt...

Women who work in highly male-dominated fields such as science and the military often find it difficult to establish a place for themselves within their workplace communities. In this essay, I examine how two related online communities for military women enable participants to overcome their workplace isolation, form a collective consciousness, find positive mentorship, and develop a community literacy that affords them a voice through which to enact both personal and public change.

This study examines how, in the realm of social media, Epinions Advisors voluntarily perform a role similar to that of a technical editor. Specifically, the study examines Advisors' use of politeness strategies at various levels of edit in order to motivate product reviewers to improve their work. The study categorizes Advisors' comments about 60 product reviews according to levels of edit in order to determine how Advisors address editing as they attempt to fulfill the concerns of technical editors: advocating for readers and mentoring writers. Updated reviews and Advisor–reviewer discussions suggest that Advisors motivated reviewers to edit.

Volume 2.1 continues our publication’s trend of especially timely work. The articles of Volume 2.1 describe political and technological developments with ongoing consequences: a US public relation firm’s promotion of Gaddafi’s dictatorship; Arizona’s subjugation of immigrant bodies; epistemological production through social media.

This article introduces a new IText technology called Classroom Salon. The goal of Classroom Salon is to bring some of the benefits of social media—the expression of personal identity and community—to writing classrooms. It provides Facebook-like features to writing classes, where students can form social networks as annotators within the drafts of their peers. The authors discuss how the technology seeks to capture qualities of historical salons, which also built communities around texts. They also discuss the central features of the Classroom Salon system, how the system changes the dynamics of the writing classroom, current efforts to evaluate it, and future directions.

This article uses both actor network theory (ANT) and activity theory to trace and analyze the ways in which both Twitter and third-party applications support the development and maintenance of meaningful contexts for Twitter participants. After situating context within the notion of a ‘‘fire space’’, the authors use ANT to trace the actors that support finding and moving information. Then they analyze the ‘‘prescriptions’’ of each application using the activity-theory distinction between actions and operations. Finally, they combine an activity-theory analysis with heuristics derived from the concept of ‘‘findability’’ in order to explore design implications for Social Web applications.

Abstract In this essay, I contend that political culture and campaign journalism during the 2008 U.S. presidential campaign was "pornified." Examination of broadcast journalism, viral videos, online commentary, political pop culture, andget-outthe-vote campaigns reveals the ways in which pornographic metaphors, images, and narratives infiltrated U.S. political culture during the 2008 presidential primary and general election season. I assess the media framing of candidates Hillary Clinton and Sarah Palin, as well as that of female voters as a group, arguing that the emergence of the pornification frame signals a backlash against the gains women have made in the U.S. political system.

This article describes an assignment that involves students in an exploration of the rhetorical practices common in Facebook, making use of rhetorical savvy that they have—but generally are not aware of—to teach the often-challenging skill of rhetorical analysis. The class discusses articles about Facebook use and redefines traditional Aristotelian rhetorical concepts in the context of the visually rich and collage-like texts that are Facebook profiles. Students take their cues from an anthropologist's analysis of identity representation on dorm doors to explore rhetorical practices of exaggeration also discernable in Facebook profiles. Students and teacher note features from Facebook pages that suggest tendencies to be popular versus being an individual or signs of addiction to the networking tool. This assignment that brings academic analysis to bear on non-academic literacy practices like the construction of Facebook profiles encourages students to reflect critically on daily activities that involve more complex rhetorical skills than they might otherwise notice. In addition to making students' often-tacit rhetorical knowledge explicit, breaking down the usual division between school and non-school rhetorics in this exploration of Facebook helps to educate teachers about their students' digital literacy practices.

Digital artists have created a slew of literacy-themed texts using various combinations of photography, video, music, and writing. Creators of such forms regularly post these clips to online video-sharing sites like YouTube.com, where they provide audiences with diverse messaging about the significance and value of literacy. This review examines four such clips: "Literacy Empowers (Illiteracy Awareness Documentary), " "Bookwise Quotes: The Importance of Literacy, " "Reading Kills (Protesting Literacy at the RNC), " and "21st Century Literacy. " Each one addresses a different dimension of literacy and has been accessed several thousands of times. Whether these texts achieve their disparate purposes remains an open question, but what they argue and how they articulate their messages reveal how literacy is no less contested or open to (mis)appropriation in cyberspace than in more traditional cultural domains. While each begins with an implicit acknowledgement of the unrealized promises of literacies, none offer a coherent response to the enormous and asymmetrical challenges of creating critically literate global citizens.

Web 2.0 applications such as YouTube have made it likely that students participate in online back-and-forth exchanges that influence their rhetorical literacy. Because of the back-and-forth nature of online communities, we turn to the procedural, critical, and progressive qualities of dialectic as a means of accounting for what makes public deliberation effective and how we can teach students to deliberate.

This article offers an example case of technical communicators integrating the social bookmarking site Delicious into existing work environments. Using activity theory to present conceptual foundations and concrete steps for integrating the functionalities of social media, the article builds on research within technical communication that argues for professional communicators to participate more fully in the design of communication systems and software. By examining the use of add-ons and tools created for Delicious, and the customized use of Rich Site Syndication (RSS) feeds that the site publishes, the author argues for addressing the context-sensitive needs of project teams by integrating the functionality of social media applications generally and repurposing their user-generated data.

How have Dutch instructive texts changed in the course of the last century? This question is the topic of a research project presented in this article. First, we give some insight into the kind of documents we have collected in our corpus. The oldest instructive texts date from the beginning of the nineteenth century. But for most technical devices, the tradition of adding an instructive text starts about 1925. After that we present a few results of the investigations: the disappearance of persuasive passages and of realistic representations of human beings. Finally, we give a more detailed sketch of the development of the algorithmic style.