Memetic rhetorical theory: an analytic model for the spread of information online
Carleigh Davis
Missouri University of Science and Technology
Abstract
Modern discourse is often characterized by such extreme polarization that participants operate from entirely different sets of facts. These alternative facts represent a new line of inquiry for rhetoricians, who must determine how false facts gain credibility. This article outlines Memetic Rhetorical Theory (MRT), a model for understanding how information evolves to become credible in a given environment.
- Journal
- Res Rhetorica
- Published
- 2021-12-27
- DOI
- 10.29107/rr2021.4.2
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