IEEE Transactions on Professional Communication Jan 1990

Visual rhetoric for online documents

W. Horton

Abstract

Many well-written online documents fail because their visual design does not account for the many differences between the paper page and display screen, nor do they take advantage of the display power of the computer. The author provides guidelines for practitioners based on extensive research on computer display. It is concluded that the visual design of the online document should be crafted to match its use, ensuring displays that are scanned quickly and read reliably.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

Journal
IEEE Transactions on Professional Communication
Published
1990-01-01
DOI
10.1109/47.59084
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Closed
Topics
rhetorical criticism digital rhetoric multimodality
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Citation Context

Cited by in this index (0)

No articles in this index cite this work.

Cites in this index (3)

  1. Rubens (1986)
    Online information, traditional page design, and reader expectation
    IEEE Transactions on Professional Communication
  2. Basara et al. (1986)
    A case study of online information: Second generation systems design
    IEEE Transactions on Professional Communication
  3. Queipo (1986)
    User expectations of online information
    IEEE Transactions on Professional Communication
Also cites 16 works outside this index ↓
  1. 10.1145/48511.48519
     ↗
  2. tullis (1983)
    The formatting of alphanumeric displays: A review and analysis
    Human Factors  ↗
  3. 10.1007/978-1-4613-2687-8_2
     ↗
  4. 10.1177/154193128202600125
     ↗
  5. kolers (1981)
    Eye movement measurement of readability of CRT displays
    Human Factors  ↗
  6. carlson (1988)
    10.7551/mitpress/6724.003.0010
    Text Context and Hypertext Writing with and for the Computer  ↗
  7. tullis (1981)
    An evaluation of alphanumeric, graphic, and color information displays
    Human Factors  ↗
  8. elkerton (1984)
    Information retrieval strategies in a file-search environment
    Human Factors  ↗
  9. 10.1075/idj.3.3.05bor
     ↗
  10. 10.1145/317426.317440
     ↗
  11. 10.1177/154193128202600708
     ↗
  12. ehrenreich (1981)
    Query languages: Design recommendations derived from the human factors literature
    Human Factors  ↗
  13. 10.1145/317456.317471
     ↗
  14. 10.1016/S0020-7373(86)80077-3
     ↗
  15. cahil (1976)
    Color code size for searching displays of different density
    Human Factors  ↗
  16. 10.1016/S0020-7373(85)80063-8
     ↗
CrossRef global citation count: 7 View in citation network → Build reading path →

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