Abstract

This essay revisits the rhetoric of El Plan de Delano, a pivotal document in the farm workers movement and the broader Chican@ movement. Composed and circulated during their peregrinación from Delano to Sacramento, California in 1966, the manifesto stretched the topography of race in the 1960s, both geographically and bodily, as it publicized the farm workers’ struggle during their wage-strike. My reading of the visual and verbal rhetorics of the pamphlet of El Plan de Delano surfaces race as an energizing topos. I show how El Plan de Delano (re)fashioned a racial identity for farm workers and parlayed that identity in its appeals.

Journal
Rhetoric Society Quarterly
Published
2020-01-01
DOI
10.1080/02773945.2019.1685125
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
Export

Citation Context

Cited by in this index (1)

  1. Philosophy & Rhetoric

References (85) · 2 in this index

  1. El Malcriado, 1965–66: Bill Esher, Editor
  2. 10.1353/sgo.2011.0004
  3. Racial Fault Lines: The Historical Origins of White Supremacy in California
  4. 10.2307/467145
  5. 10.9783/9780812208832
    To March for Others: The Black Freedom Struggle and the United Farm Workers  
Show all 85 →
  1. Trampling Out the Vintage: Cesar Chavez and the Two Souls of the United Farm Workers
  2. Social Justice
  3. Becoming Campesinos: Politics, Identity, and Agrarian Struggle in Postrevolutionary Micho…
  4. 10.2307/j.ctt5vkff8.11
  5. What Democracy Looks Like: The Rhetoric of Social Movements and Counterpublics
  6. 10.1525/msem.2011.27.2.325
  7. Letter from Cesar Chavez to Friends regarding Peregrinacion. 1966
  8. Negroes in American History: A Freedom Primer
  9. 10.2307/j.ctv6wghr9.12
  10. 10.1080/01463373.2012.724999
  11. The Border Crossed Us: Rhetorics of Borders, Citizenship, and Latina/o Identity
  12. 10.1080/01463379509369991
  13. 10.1080/00335630.2013.833667
  14. Delano: The Story of the California Grape Strike
  15. Black Skin, White Masks
  16. 10.1002/9781444324105.ch10
  17. 10.1080/00335639609384147
  18. 10.1080/15358593.2016.1183871
  19. The Bronze Screen: Chicana and Chicano Film Culture
  20. 10.1353/jaas.2000.0015
  21. Forjando Patria
  22. Viva Kennedy: Mexican Americans in Search of Camelot
  23. 10.1017/S0147547913000021
  24. The Revolutionary Imaginations of Greater Mexico: Chicana/o Radicalism, Solidarity Politi…
  25. Chicano Politics: Reality and Promise, 1940–1990
  26. Making Aztlán: Ideology and Culture of the Chicana and Chicano Movement, 1966–1977
  27. I Am Joaquín/Yo Soy Joaquín: An Epic Poem, with a Chronology of People and Events in Mexi…
  28. 10.1353/fro.2004.0013
  29. César Chávez: A Triumph of Spirit
  30. The Making of a Chicano Militant: Lessons from Cristal
  31. 10.1080/00335639409384055
  32. 10.1080/10570310600709994
  33. 10.1080/10714420802511218
  34. Border Rhetorics: Citizenship and Identity on the US-Mexico Frontier
  35. 10.1080/10462930601046053
  36. Latina/o Discourse in Vernacular Spaces: Somos De Una Voz?
  37. Journal for the History of Rhetoric
  38. 10.1080/10570318209374066
  39. Postmodern Political Communication: The Fringe Challenges the Center
  40. 10.1353/rap.2007.0023
  41. Mesoamérica
  42. 10.1353/cht.2011.0035
  43. The Idea of Race in Latin America, 1870–1940
  44. 10.1525/ch.2014.91.4.31
  45. 10.18574/nyu/9780814762226.003.0014
  46. Argumentation
  47. Latino Religions and Civic Activism in the United States
  48. 10.1353/aq.2007.0060
  49. Cesar Chavez: Autobiography of La Causa
  50. 10.2307/3481058
  51. 10.1525/scq.2018.100.2.183
  52. Aztlan: A Journal of Chicano Studies
  53. Sal Si Puedes (Escape if You Can): Cesar Chavez and the New American Revolution
  54. Imperial Leather: Race, Gender and Sexuality in the Colonial Contest
  55. University of La Verne Law Review
  56. Rereading Aristotle’s Rhetoric
  57. Rise and Fall of the Cosmic Race: The Cult of Mestizaje in Latin America
  58. 10.1353/aq.2013.0015
  59. Relational Formations of Race: Theory, Method, and Practice
  60. The Last Generation: Prose and Poetry
  61. 10.1080/00335630.2010.499108
  62. Racial Formation in the United States
  63. Cesar Chavez and the Common Sense of Nonviolence
  64. 10.1080/10570319809374596
  65. Chicana Movidas: New Narratives of Activism and Feminism in the Movement Era
  66. Dis-Agreement
  67. Chicano! The History of the Mexican American Civil Rights
  68. 10.1111/comt.2010.20.issue-2
  69. Endangered Dreams: The Great Depression in California
  70. 10.1017/tam.2017.181
  71. Ramparts
  72. Aztlan: An Anthology of Mexican American Literature
  73. La Raza Cósmica: Misión De La Raza Iberoamericana
  74. Border Visions: Mexican Cultures of the Southwest United States
  75. 10.1080/00335630600816920
  76. Rhetoric & Public Affairs
  77. Zapata and the Mexican Revolution
  78. 10.1080/00335637909383488
  79. President Johnson’s War on Poverty: Rhetoric and History
  80. Journal of Communication & Religion