Algorithmic Abstraction and the Racial Neoliberal Rhetorics of 23andMe

Kathleen Daly Weisse Marist College ; Julie Jung Illinois State University ; Kellie Sharp-Hoskins New Mexico State University

Abstract

Western mathematics functions as a technology of violence when it enlists computational algorithms to underwrite racial neoliberalism. Theorizing algorithmic abstraction as a racial neoliberal technique, this article dramatizes the concept’s methodological affordances through a case study of 23andMe, which deploys algorithmic abstraction to affectively secure and sell Whiteness.

Journal
Rhetoric Review
Published
2021-07-03
DOI
10.1080/07350198.2021.1922800
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Cited by in this index (2)

  1. Rhetoric Review
  2. Rhetoric Society Quarterly

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