Abstract

Building on current theories of rhetorical agency, this essay analyzes two metaphors for aging found in public health information materials targeted to the elderly—aging is ageless and aging is pathology—concerning how these metaphors frame agency for older adults. The metaphors attribute limited agency to older adults by emphasizing short-term, biomedical solutions and expert knowledge and by not representing agency as situational, dynamic, and co-constructed. Exploring the limits of these metaphors both further exposes how public health discourse shapes the cultural perception of aging and offers an expanded understanding of older adults as dynamic rhetorical agents.