Technical Communication Quarterly May 2018

Artifactual Dimensions of Visual Rhetoric: What a Content Analysis of 114 Peer-Reviewed Articles Reveals about Data Collection Reporting

Abigail Selzer King Texas Tech University ; Michael J. McCarthy Texas Tech University

Abstract

This content analysis examined how the authors of 114 peer-reviewed journal articles explained their empirical approaches to visual rhetoric scholarship. Our content analysis sought to answer the question: how do scholars engage with the material dimensions of visual culture, specifically in terms of artifact selection and reporting data collection procedures? The answers to this question, we argue, are needed urgently as visual rhetoric research continues to expand because inconsistent reporting will hinder replicability and the reader’s access to the author’s argument. We use the findings of our content analysis to surface the implicit norms of empirical visual rhetoric research and to develop recommendations for reporting visual data collection procedures.

Journal
Technical Communication Quarterly
Published
2018-05-22
DOI
10.1080/10572252.2018.1479777
Open Access
Closed
Topics
multimodality

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

Cites in this index (5)

  1. Dyehouse (2011)
    “A Textbook Case Revisited”: Visual Rhetoric and Series Patterning in the Ameri…
    Technical Communication Quarterly
  2. Yu (2011)
    Visualizing Banking and Financial Products: A Comparative Study of Chinese and …
    Journal of Technical Writing and Communication
  3. Dombrowski (2003)
    Ernst Haeckel's ControversiaI Visual Rhetoric
    Technical Communication Quarterly
  4. Kostelnick (1996)
    Supra-Textual Design: The Visual Rhetoric of Whole Documents
    Technical Communication Quarterly
  5. Farnsworth et al. (1991)
    On the reefs: The verbal and visual rhetoric of Darwin's other big theory
    Rhetoric Society Quarterly
Also cites 11 works outside this index ↓
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  2. 10.1111/j.1468-2885.1999.tb00355.x
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    Journal of Communication & Religion  ↗
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     ↗
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     ↗
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