Technical Communication Quarterly Jul 2011

“A Textbook Case Revisited”: Visual Rhetoric and Series Patterning in the American Museum of Natural History's Horse Evolution Displays

Jeremiah Dyehouse University of Rhode Island

Abstract

This article describes the development of visual rhetoric in a historically significant museum exhibit. The study documents rhetorical change in the museum's displays, specifically in visual series depicting the horse's evolutionary development. The study also exposes the purpose of series patterning in the renovated display and the multiple views on scientific visualization this display implies. Such an analysis suggests the broad range of strategies in visual rhetoric available to science communicators working in the area of science popularization.

Journal
Technical Communication Quarterly
Published
2011-07-01
DOI
10.1080/10572252.2011.578235
Open Access
Closed
Topics
multimodality

Citation Context

Cited by in this index (6)

  1. Cagle (2024)
    “A Proficiency in What We Call Rhetoric”: A Role for Community-Engaged Technica…
    Technical Communication Quarterly
  2. DeTora (2023)
    Deciphering Nested Literacies: A Case Study of <i>Allosaurus Fragilis</i> at th…
    Technical Communication Quarterly
  3. King et al. (2018)
    Artifactual dimensions of visual rhetoric: what a content analysis of 114 peer-…
    Technical Communication Quarterly
  4. King et al. (2018)
    Artifactual Dimensions of Visual Rhetoric: What a Content Analysis of 114 Peer-…
    Technical Communication Quarterly
  5. White (2017)
    Optical Solutions: Reception of an NSF-Funded Science Comic Book on the Biology…
    Technical Communication Quarterly
Show all 6 →
  1. Gigante (2015)
    A Portrait of Exclusion: The Archetype of the Scientist at Work in <i>Life</i> …
    Rhetoric Review

Cites in this index (1)

  1. Salinas (2002)
    Technical Rhetoricians and the Art of Configuring Images
    Technical Communication Quarterly
Also cites 4 works outside this index ↓
  1. Fahnestock J. (1999)
    Rhetorical figures in science
     ↗
  2. Gould S. J. (1996)
    Full house: The spread of excellence from Plato to Darwin
     ↗
  3. Hull D. L. (1988)
    Science as a process: An evolutionary account of the social and conceptual development of…
     ↗
  4. Rudwick M. J. (1976)
    10.1177/007327537601400301
    History of Science  ↗
CrossRef global citation count: 16 View in citation network →

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