Artifactual dimensions of visual rhetoric: what a content analysis of 114 peer-reviewed articles reveals about data collection reporting

Technical Communication Quarterly Jul 2018

Artifactual dimensions of visual rhetoric: what a content analysis of 114 peer-reviewed articles reveals about data collection reporting

Abigail Selzer King Texas Tech University ; Michael J. McCarthy Texas Tech University

Abstract

This content analysis examined how the authors of 114 peer-reviewed journal articles explained their empirical approaches to visual rhetoric scholarship. The authors content analysis sought to answer the question: how do scholars engage with the material dimensions of visual culture, specifically in terms of artifact selection and reporting data collection procedures? The answers to this question, the authors argue, are needed urgently as visual rhetoric research continues to expand because inconsistent reporting will hinder replicability and the reader’s access to the author’s argument. The authors use the findings of their content analysis to surface the implicit norms of empirical visual rhetoric research and to develop recommendations for reporting visual data collection procedures.

Journal: Technical Communication Quarterly
Published: 2018-07-03
DOI: 10.1080/10572252.2018.1479587
Open Access: Closed
Topics: multimodality

Citation Context

Cited by in this index (2)

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Cites in this index (6)

Dyehouse (2011)

“A Textbook Case Revisited”: Visual Rhetoric and Series Patterning in the Ameri…

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Yu (2011)

Visualizing Banking and Financial Products: A Comparative Study of Chinese and …

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Dombrowski (2003)

Ernst Haeckel's ControversiaI Visual Rhetoric

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Richards (2003)

Argument and Authority in the Visual Representations of Science

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Kostelnick (1996)

Supra-Textual Design: The Visual Rhetoric of Whole Documents

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Farnsworth et al. (1991)

On the reefs: The verbal and visual rhetoric of Darwin's other big theory

Rhetoric Society Quarterly

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CrossRef global citation count: 4 View in citation network →