Technical Communication Quarterly Sep 2000

Visual metadiscourse: Designing the considerate text

Eric P. Kumpf Bradley University

Abstract

Visual metadiscourse can provide design criteria for authors when considering the needs and expectations of readers. The linguistic concept of metadiscourse is expanded from the textual realm to the visual realm, where authors have many necessary design considerations as they attempt to help readers navigate through and understand documents. These considerations, both textual and visual, also help construct the ethos of authors, as design features reveal awareness of visual literacy and of the communication context. Visual metadiscourse complements textual metadiscourse in emphasizing the necessity of rhetoric in technical communication.

Journal
Technical Communication Quarterly
Published
2000-09-01
DOI
10.1080/10572250009364707
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Topics
rhetorical criticism argument technical communication literacy studies
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Citation Context

Cited by in this index (5)

  1. Li et al. (2023)
    The same topic, different products: Pre-/in-service teachers’ linguistic knowle…
    Computers and Composition
  2. Zhang (2016)
    Illustrating Beauty and Utility: Visual Rhetoric in Two Medical Texts Written i…
    Journal of Technical Writing and Communication
  3. Richards (2009)
    Music, Transtextuality, and the World Wide Web
    Technical Communication Quarterly
  4. Hutto (2008)
    Graphics and Ethos in Biomedical Journals
    Journal of Technical Writing and Communication
  5. MacKiewicz (2004)
    What Technical Writing Students Should Know about Typeface Personality
    Journal of Technical Writing and Communication

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CrossRef global citation count: 52 View in citation network → Build reading path →

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