Technical Communication Quarterly Mar 1992

Evaluating pictorial illustrations

Sam Dragga Texas Tech University

Abstract

Teachers of technical writing typically have limited knowledge of the principles of effective pictorial communication. Goldsmith's rhetorically oriented theory of illustration offers the necessary guidelines. This theory is easily accessed through a practical 12‐question heuristic that directs the technical writer's composition and evaluation of pictorial images.

Journal
Technical Communication Quarterly
Published
1992-03-01
DOI
10.1080/10572259209359498
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Topics
assessment technical communication
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Citation Context

Cited by in this index (9)

  1. Groot et al. (2016)
    Picture This: Developing a Model for the Analysis of Visual Metadiscourse
    Journal of Business and Technical Communication
  2. Zhang (2016)
    Illustrating Beauty and Utility: Visual Rhetoric in Two Medical Texts Written i…
    Journal of Technical Writing and Communication
  3. Willerton (2005)
    Visual Metonymy and Synecdoche: Rhetoric for Stage-Setting Images
    Journal of Technical Writing and Communication
  4. Rosner (2001)
    Theories of Visual Rhetoric: Looking at the Human Genome
    Journal of Technical Writing and Communication
  5. Bridgwood (1999)
    Guidelines for communication and engineering problem solving at the basic level
    IEEE Transactions on Professional Communication
Show all 9 →
  1. Markel (1998)
    What students see: Word processing and the perception of visual design
    Computers and Composition
  2. Kostelnick (1996)
    Supra-Textual Design: The Visual Rhetoric of Whole Documents
    Technical Communication Quarterly
  3. THOMPSON (1996)
    Competence and Critique in Technical Communication: A Qualitative Content Analy…
    Journal of Business and Technical Communication
  4. Moore et al. (1993)
    Gestalt Theory and Instructional Design
    Journal of Technical Writing and Communication

References (12)

  1. Barnard Phil (1984)
    Information Design.
  2. Barton Ben F. (1985)
    Technical Writing Teacher
  3. 10.2307/357383
     ↗
  4. Bertin Jacques (1983)
    Semiology of Graphics.
  5. Dragga Sam (1989)
    Editing: The Design of Rhetoric.
Show all 12 →
  1. Easterby Ronald (1984)
    Information Design: The Design and Evaluation of Signs and Printed Material.
  2. Goldsmith Evelyn (1984)
    Research Into Illustration.
  3. Kolers Paul A. (1979)
    Processing of Visible Language.
     ↗
  4. Kostelnick Charles (1989)
    Technical Writing Teacher
  5. Morris Charles W. (1938)
    International Encyclopedia of Unified Science.
  6. Petterson Rune V. (1989)
    Visuals for Information: Research and Practice.
  7. Saint‐Martin Fernande (1990)
    Semiotics of Visual Language.
CrossRef global citation count: 12 View in citation network → Build reading path →

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