Abstract

Research and theory in composition is divided regarding the role of audience awareness more generally, social cognition in writing. One position holds that social cognition is central to all composing processes, though the nature of social cognitive activity differs depending on such factors as the function of discourse (e.g., expository or persuasive) and the determinateness of the audience (e.g., a known individual or a generalized other). Another position, in contrast, regards social cognition as coming into play only in manifestly persuasive writing; for most school and literary uses of writing, writers are guided more by genre conventions than by anticipating audience responses. Thirtyfive college freshmen of heterogenous writing abilities wrote a typical academic essay and also a persuasive appeal directed toward a specific readership. They also completed a battery of four social cognitive assessments. Results indicated that the social cognitive assessments predicted 26 percent of the variance in judged quality of the persuasive writings. The most powerful single predictor was the degree to which participants were able to recognize and reconcile divergent traits in others. Quality ratings of the expository essays were more adequately predicted by composition length, though multiple regression indicated an additional contribution attributable to social cognitive ability. Results tend to confirm the position that social cognition is most important in persuasive writing, but do not support a strong disclaimer of the role of audience awareness in nonsuasive discourse. The notion of audience awareness commands a central position in composition theory, research, and instruction. (See recent reviews by Ede, 1984; Kroll, 1984; Rubin, 1984b). Proficient writers attend to the broad rhetorical dimensions including audience of their writing task, while nonproficient writers show a compulsive attention to matters of surface correctness (Flower & Hayes, 1980; Perl, 1979. While current research shows some of the ways in which good writers attend to matters of audience through specific discourse features (Rafoth, 1985; Rubin & Pliche, 1979), there is conThis research was supported by a grant from the University of Cieorgia Research Foundation to the first author. The authors express appreciation to John O'Looney for assistance in data analysis. Research in the Teaching of English, Vol. 20, No. 1, February 1986