Abstract

This study examines 50 business responses to negative reviews on Amazon.com in order to identify common genre moves for responding to negative online reviews. To complement the genre analysis and assess the effectiveness of these common genre moves, the author conducted a survey seeking consumers’ feedback on three typical business responses to negative online reviews. This investigation not only provides feedback on how businesses can publicly respond to negative online reviews but also presents an empirical case on how we can balance genre stability and variation and go beyond just teaching typified genre features in our genre pedagogy.

Journal
Journal of Business and Technical Communication
Published
2021-07-01
DOI
10.1177/10506519211001113
Open Access
Closed
Topics

Citation Context

Cited by in this index (3)

  1. Journal of Technical Writing and Communication
  2. Journal of Technical Writing and Communication
  3. Technical Communication Quarterly

Cites in this index (4)

  1. Rhetoric Society Quarterly
  2. Journal of Business and Technical Communication
  3. Journal of Business and Technical Communication
  4. Written Communication
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