Journal of Business and Technical Communication Jan 2021 OA PDF

Creating Scripts for Crisis Communication: COVID-19 and Beyond

Kirk St.Amant

Abstract

Individuals act on information that connects to their daily lives. In emergencies like the COVID-19 pandemic, these connections are central to maintaining individual health and community safety. Making such connections requires an understanding of audience perceptions; the better technical communicators address these perceptions, the more successful their materials can be. This article presents a cognitive framework, based on script theory, to help identify and address such factors in the COVID-19 crisis and in future public health challenges.

Journal
Journal of Business and Technical Communication
Published
2021-01-01
DOI
10.1177/1050651920959191
Open Access
OA PDF Bronze

Citation Context

Cited by in this index (3)

  1. Young (2025)
    Pandemic Communications Beyond Risk and Crisis: A Change of Course for Law Enfo…
    Technical Communication Quarterly
  2. St.Amant et al. (2025)
    Expanding Communication Expectations: Examining Audience Understanding of Scrip…
    Journal of Technical Writing and Communication
  3. Vukasovich et al. (2022)
    Communicating During COVID-19 and Other Acute-Event Scenarios: A Practical Approach
    Journal of Business and Technical Communication

Cites in this index (0)

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Also cites 1 work outside this index ↓
  1. 10.1145/3230970.3230976
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