Framing Sustainability

Journal of Business and Technical Communication Jan 2014

Maureen A. Mathison University of Utah ; Natalie Stillman-Webb University of Utah ; Sarah A. Bell University of Utah

Abstract

Corporate social responsibility is a topic that is increasingly incorporated into business school curricula. This article describes a study of undergraduate business majors who wrote about an environmental topic in response to an Analytical Writing Assessment question in the Graduate Management Admission Test™. Of 187 students, only 76 mentioned natural resources in their responses. The study examines this smaller corpus for stance, framing, and argument. The results indicate that the majority of those 76 students supported sustainable practices but were less adept at presenting their perspectives, invoking a personal frame over a professional one. The authors suggest ways to help students develop stronger skills in writing about corporate social responsibility.

Journal: Journal of Business and Technical Communication
Published: 2014-01-01
DOI: 10.1177/1050651913502488
Open Access: Closed
Topics: assessment

Citation Context

Cited by in this index (1)

Yang et al. (2025)

A Tale of Identities: Environmental Identities Based on a Deliberate Metaphor A…

Journal of Business and Technical Communication

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