Epinions Advisors as Technical Editors

Journal of Business and Technical Communication Oct 2011

Epinions Advisors as Technical Editors

Jo Mackiewicz Auburn University

Abstract

This study examines how, in the realm of social media, Epinions Advisors voluntarily perform a role similar to that of a technical editor. Specifically, the study examines Advisors' use of politeness strategies at various levels of edit in order to motivate product reviewers to improve their work. The study categorizes Advisors' comments about 60 product reviews according to levels of edit in order to determine how Advisors address editing as they attempt to fulfill the concerns of technical editors: advocating for readers and mentoring writers. Updated reviews and Advisor–reviewer discussions suggest that Advisors motivated reviewers to edit.

Journal: Journal of Business and Technical Communication
Published: 2011-10-01
DOI: 10.1177/1050651911411038
Open Access: Closed
Topics: social media

Citation Context

Cited by in this index (5)

Swarts (2020)

Technical Communication is a Social Medium

Technical Communication Quarterly
Kimball (2017)

The Golden Age of Technical Communication

Journal of Technical Writing and Communication
Kimball (2017)

Tactical Technical Communication

Technical Communication Quarterly
Pflugfelder (2017)

Reddit’s “Explain Like I’m Five”: Technical Descriptions in the Wild

Technical Communication Quarterly
Mackiewicz (2014)

Motivating Quality

Journal of Business and Technical Communication

Cites in this index (3)

Mackiewicz (2010)

The Co-construction of Credibility in Online Product Reviews

Technical Communication Quarterly
Mackiewicz (2010)

Assertions of Expertise in Online Product Reviews

Journal of Business and Technical Communication
Locker (1999)

Factors in Reader Responses to Negative Letters

Journal of Business and Technical Communication

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