Epinions Advisors as Technical Editors

Jo Mackiewicz Auburn University

Abstract

This study examines how, in the realm of social media, Epinions Advisors voluntarily perform a role similar to that of a technical editor. Specifically, the study examines Advisors' use of politeness strategies at various levels of edit in order to motivate product reviewers to improve their work. The study categorizes Advisors' comments about 60 product reviews according to levels of edit in order to determine how Advisors address editing as they attempt to fulfill the concerns of technical editors: advocating for readers and mentoring writers. Updated reviews and Advisor–reviewer discussions suggest that Advisors motivated reviewers to edit.

Journal
Journal of Business and Technical Communication
Published
2011-10-01
DOI
10.1177/1050651911411038
Open Access
Closed
Topics

Citation Context

Cited by in this index (5)

  1. Technical Communication Quarterly
  2. Journal of Technical Writing and Communication
  3. Technical Communication Quarterly
  4. Technical Communication Quarterly
  5. Journal of Business and Technical Communication

Cites in this index (3)

  1. Technical Communication Quarterly
  2. Journal of Business and Technical Communication
  3. Journal of Business and Technical Communication
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