The Co-construction of Credibility in Online Product Reviews

Jo Mackiewicz Auburn University

Abstract

Reviews of products on Web sites like Epinions.com make explicit the ways in which credible identities are co-constructed. Product reviews reveal not only how reviewers construct credibility for themselves but also how readers of reviews, through their comments about reviews, ratify and contribute to reviewer credibility. I present a framework and analyze examples of reviews of digital cameras to examine how reviewers of a technical product convey credibility and how review readers coconstruct reviewers' credibility. The framework and analysis can help identify those reviewers who are likely to influence review Web site users.

Journal
Technical Communication Quarterly
Published
2010-09-27
DOI
10.1080/10572252.2010.502091
Open Access
Closed

Citation Context

Cited by in this index (7)

  1. Technical Communication Quarterly
  2. College Composition and Communication
  3. Journal of Technical Writing and Communication
  4. Technical Communication Quarterly
  5. Technical Communication Quarterly
Show all 7 →
  1. Journal of Business and Technical Communication
  2. Journal of Business and Technical Communication

Cites in this index (5)

  1. Journal of Business and Technical Communication
  2. Technical Communication Quarterly
  3. Journal of Business and Technical Communication
  4. Technical Communication Quarterly
  5. Rhetoric Review
Also cites 11 works outside this index ↓
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  2. 10.1086/267745
  3. 10.1017/CBO9780511813085
  4. 10.1002/dir.20087
  5. 10.1207/s15327973rlsi2803_3
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  10. 10.1515/text.2003.011
  11. 10.1007/BF02894421
CrossRef global citation count: 44 View in citation network →