Technical Communication Quarterly Jun 2008

Communicating Values, Valuing Community through Health-Care Websites: Midwifery's Online Ethos and Public Communication in Ontario

Philippa Spoel Laurentian University

Abstract

Drawing on the rhetorical concept of ethos, this study explores the professional identities, health-care relationships, and forms of community constructed by two midwifery websites in Ontario. Rather than facilitating communal and dialogic modes of communication with the public, these websites enact primarily a unidirectional consumption model. This design structure both reflects and reinforces the complexities of midwifery's recent shift from being an explicitly alternative form of health care, to becoming part of the dominant health-care framework.

Journal
Technical Communication Quarterly
Published
2008-06-06
DOI
10.1080/10572250802100360
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Topics
rhetorical criticism argument multimodality
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CrossRef global citation count: 20 View in citation network → Build reading path →

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