Journal of Business and Technical Communication Apr 2016

Professional Purity: Revolutionary Writing in the Craft Beer Industry

Jeff Rice University of Kentucky

Abstract

This study focuses on dominant terms whose usage generates a specific identity in the craft beer industry: revolution and crafty. Actors who engage these terms—brewers, writers, and consumers—create a narrative about the industry that gives craft beer a professional identity. The study explores how specific industries depend on the circulation of taxonomies in order to establish an identity with both a customer base and each other.

Journal
Journal of Business and Technical Communication
Published
2016-04-01
DOI
10.1177/1050651915620234
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Cited by in this index (4)

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  4. Gerding et al. (2017)
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