Professional Purity

Jeff Rice University of Kentucky

Abstract

This study focuses on dominant terms whose usage generates a specific identity in the craft beer industry: revolution and crafty. Actors who engage these terms—brewers, writers, and consumers—create a narrative about the industry that gives craft beer a professional identity. The study explores how specific industries depend on the circulation of taxonomies in order to establish an identity with both a customer base and each other.

Journal
Journal of Business and Technical Communication
Published
2016-04-01
DOI
10.1177/1050651915620234
Open Access
Closed

Citation Context

Cited by in this index (4)

  1. Journal of Business and Technical Communication
  2. Journal of Business and Technical Communication
  3. Journal of Business and Technical Communication
  4. Journal of Business and Technical Communication

Cites in this index (6)

  1. Technical Communication Quarterly
  2. Journal of Business and Technical Communication
  3. Technical Communication Quarterly
  4. Journal of Business and Technical Communication
  5. Technical Communication Quarterly
Show all 6 →
  1. Written Communication
Also cites 5 works outside this index ↓
  1. 10.1007/978-1-349-03518-2
  2. 10.1177/0170840606067995
  3. 10.1257/aer.99.5.1850
  4. 10.1109/IPCC.2012.6408624
  5. 10.5749/minnesota/9780816670048.001.0001
CrossRef global citation count: 22 View in citation network →