Professional Communication in the Learning Marketspace

Journal of Business and Technical Communication Jul 2003

Professional Communication in the Learning Marketspace

Ann Hill Duin University of Minnesota System ; Doreen Starke-Meyerring

Abstract

As society increasingly inhabits digital spaces in addition to physical places, the environment in which professional communication programs function undergoes fundamental change. The specific dynamics of these digital spaces have resulted in the emergence of learning marketspaces and present a program with three choices for positioning itself: (1) staying at its homestead, its own individual home page; (2) paying rent for a space in someone else's learning marketspace; or (3) partnering to build a learning marketspace. This article addresses the third choice and suggests how programs may go about partnering to build a learning marketspace. The authors examine the following questions: Why partner to develop a learning marketspace? What are critical components of a learning marketspace for professional communication? and How might we assess a program's readiness for partnering in the learning marketspace?

Journal: Journal of Business and Technical Communication
Published: 2003-07-01
DOI: 10.1177/1050651903017003004
Open Access: Closed
Topics: professional writing

Citation Context

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Also cites 2 works outside this index ↓

Hanna, Donald. “Higher Education in an Era of Digital Competition: Emerging Organizational Models.” Journal o…

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Hawisher, Gail E., and Cynthia Selfe. Introduction. Passions, Pedagogies, and 21st Century Technologies. Ed. …

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CrossRef global citation count: 7 View in citation network →