Professional Communication in the Learning Marketspace: A Call for Partnering

Ann Hill Duin University of Minnesota System ; Doreen Starke-Meyerring

Abstract

As society increasingly inhabits digital spaces in addition to physical places, the environment in which professional communication programs function undergoes fundamental change. The specific dynamics of these digital spaces have resulted in the emergence of learning marketspaces and present a program with three choices for positioning itself: (1) staying at its homestead, its own individual home page; (2) paying rent for a space in someone else's learning marketspace; or (3) partnering to build a learning marketspace. This article addresses the third choice and suggests how programs may go about partnering to build a learning marketspace. The authors examine the following questions: Why partner to develop a learning marketspace? What are critical components of a learning marketspace for professional communication? and How might we assess a program's readiness for partnering in the learning marketspace?

Journal
Journal of Business and Technical Communication
Published
2003-07-01
DOI
10.1177/1050651903017003004
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
Export

Citation Context

Cited by in this index (6)

  1. Journal of Technical Writing and Communication
  2. Journal of Business and Technical Communication
  3. Technical Communication Quarterly
  4. Technical Communication Quarterly
  5. Journal of Business and Technical Communication
Show all 6 →
  1. Journal of Business and Technical Communication

References (22) · 2 in this index

  1. About KYVU. 24 Jan. 2003. http://www.kyvu.org/kyvu/index.asp.
  2. Athey, Thomas. “Non-Traditional Universities Challenge 21st Century Higher Education.” On the Horizon 6.5 (19…
  3. Barrett, Helen. Alternative Assessment and Electronic Portfolios. 24 Jan. 2003. http://transition.alaska.edu/…
  4. Duin, Ann Hill, and Linda Baer. “Creating the Minnesota Virtual University: Assessing Results and Readiness C…
  5. Duin, Ann Hill, Linda Baer, and Doreen Starke-Meyerring. Partnering in the Learning Marketspace. San Francisc…
Show all 22 →
  1. The E-Server Tech Comm Library. 24 Jan. 2003. http://tc.eserver.org.
  2. Hamman, Robin. “Computer Networks Linking Network Communities.” Online Communities: Commerce, Community Actio…
  3. Hanna, Donald. “Higher Education in an Era of Digital Competition: Emerging Organizational Models.” Journal o…
  4. Hawisher, Gail E., and Cynthia Selfe. Introduction. Passions, Pedagogies, and 21st Century Technologies. Ed. …
  5. Computers and Composition
  6. Hurst, Fred. “So You Want to Start a Virtual University?” On the Horizon 6.4 (1998): 4-8. 24 Jan. 2003. http:…
  7. Luke, Timothy. “Building a Virtual University: Working Realities from the Virginia Tech Cyberschool.” Online …
  8. Michel, Jean. “Engineering Education: Towards Virtual Universities.” UNESCO Conference on Virtual Universitie…
  9. Michigan Virtual University. 24 Jan. 2003. http://www.mvac.org/mission.html.
  10. Moving Beyond Hungry Minds. 24 Jan. 2003. http://www.hungrymindsuniversity.com/.
  11. The Pew Learning and Technology Program. “Pew Grant Program in Course Redesign, Readiness Criteria.” 1 Feb. 2…
  12. Robinson, Maynard, and Stephen Daigle. “Important Lessons from CSU's Failed Strategic Partnership.” Planning …
  13. Rosevear, Scott G. “Lessons for Developing a Partnership-Based Virtual University.” Technology Source 1 Apr. …
  14. Shirk, Henrietta N. “New Roles for Professional Communicators in the Computer Age.” Ed. Stuart Selber. Comput…
  15. Smith, Burck. “Creating Consortia: Export the Best, Import the Rest.” Converge Magazine 1 Dec. 1998. www.conv…
  16. UNext: Invest in Knowledge. 24 Jan. 2003. http://www.unext.com/.
  17. Computers and Composition