Productive Tensions and the Regulatory Work of Genres in the Development of an Engineering Communication Workshop in a Transnational Corporation

Journal of Business and Technical Communication Jul 2010

Productive Tensions and the Regulatory Work of Genres in the Development of an Engineering Communication Workshop in a Transnational Corporation

Kathleen Gygi Seattle University ; Mark Zachry University of Washington

Abstract

Although academy-industry partnerships have been a subject of interest in professional communication for many years, they have barely been considered in terms of globally networked learning environments (GNLEs). This empirical case study of an academy—industry partnership, in which the authors participated, examines the opportunities and challenges in applying GNLE practices to the design of a corporate engineering communication workshop. Using genre-ecology modeling as the analytical framework, the study demonstrates how the pedagogical processes considered for inclusion in such a workshop may be embedded in a network of institutional genres, some of which are associated with strong regulating controls. The findings from this study have implications for those who are interested in applying GNLE practices in workplace contexts and for those interested in using a principled framework for representing the work of such partnership activities.

Journal: Journal of Business and Technical Communication
Published: 2010-07-01
DOI: 10.1177/1050651910363365
Open Access: Closed
Topics: qualitative research multimodality professional writing

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Also cites 6 works outside this index ↓

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