Abstract
Ethics and technical communication have a long history. Much of the discussion has ignored, though, the evil in language—overnaming. We see clearest this evil in what some have called “administrative evil.” Technical communicators, like all good rhetoricians, need to understand how to respond to it. Overnaming as part of “administrative evil” is that evil which grounds all other evils. It is a certain understanding of language and what naming can do. When we overname, we try to control words to mean one thing eternally. Rhetoric is a move of renaming those words that have been overnamed. Such invention is needed as part of any rhetorical education for technical communicators.