Abstract

The ongoing antitrust battle between the U.S. Department of Justice and Microsoft Corporation presents technical communicators with two ethical questions: 1) Is it right, good, or fair for Microsoft to give away its Internet Explorer browser? 2) If Microsoft gains monopoly control over the PC browser market, will this be good for us? In this article, I exam these questions using traditional rights-based ethical theory (Kant), utilitarianism, and John Rawls' principles of justice, concluding that it is neither good nor fair for a company having a near-monopoly over a market to sell products below fair market value, nor is it good that one company stands to gain monopoly control over the PC browser market. When the discussion turned to Netscape, one Intel executive, who asked not to be identified, recalled Martiz [Paul Martiz, Microsoft Group Vice President, Platforms & Application] saying: “We are going to cut off their air supply. Everything they're selling, we're going to give away for free” [1]. “We're giving away a pretty good browser as part of the operating system. How long can they survive selling it?”—Statement by Steve Ballmer, Microsoft President and CEO [2]. “Our business model works even if all Internet software is free,” says Mr. Gates. “We are still selling operating systems.” Netscape, in contrast, is dependent upon its Internet software for profits, he points out.—Statements by Bill Gates, Microsoft Chairman [3]. Only a monopolist could study a competitor and destroy its business by giving away products—Statement by Scott McNealy, Sun Microsystems Chairman [4].

Journal
Journal of Technical Writing and Communication
Published
1999-04-01
DOI
10.2190/2wgq-9t0f-7y5u-2etf
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
Export

Citation Context

Cited by in this index (1)

  1. Journal of Technical Writing and Communication

References (45) · 1 in this index

  1. Lohr S. and Markoff J., Why Microsoft Takes Hard Line With Government, New York Times, January 12, 1998. [Onl…
  2. Young J., The George S. Patton of Software, Forbes, January 27, 1998. [Online]. Available URL: http://www.for…
  3. Keho L., A Rush for Market Dominance, Financial Times, July 3, 1996. [Online]. Available URL: http://www.usa.…
  4. Transcript of US Senate Judiciary Committee Hearing, March 3, 1997. [Online]. Available URL: http://www.cnn.c…
  5. Industrial Policy and Semiconductors: Missing the Target
Show all 45 →
  1. Dunn A., Microsoft Betas Begin Fusion of Windows and the Internet, New York Times, June 26, 1996. [Online]. A…
  2. Lohr S., Analysis: A Concession and a Push in Browser War, New York Times, January 23, 1998. [Online]. Availa…
  3. Clausing J., Senator Warns of Microsoft Dominance, New York Times, February 6, 1998. [Online]. Available URL:…
  4. Accumulation and Power: An Economic History of the United States
  5. Business Ethics: Concepts and Cases
  6. Dominance in Web Navigation Involves Both Market Share and Mind Share Battles, ComputerWorld, April 11, 1998.…
  7. Associated Press, Netscape Reports Loss of $88.3 Million, New York Times, January 12, 1998. [Online]. Availab…
  8. CNNfn, Will Sun Rise on Netscape? CNN Financial News, February 4, 1998. [Online]. Available URL: http://cnnfn…
  9. Tetzeli R. and Kirkpatrick D., America Loves Microsoft, Fortune, February 2, 1998. [Online]. Available URL: h…
  10. Richtel M., U.S. Says Microsoft Violated 1995 Court Order on Windows, New York Times, October 20, 1997. [Onli…
  11. Petition By The United States For An Order To Show Cause Why Respondent Microsoft Corpora…
  12. Memorandum Of The United States In Support Of Petition For An Order To Show Cause Why Res…
  13. U.S. District Court for District of Columbia, Consent Decree, Civil Action 94–1564 (SS), United States Depart…
  14. Microsoft, Motion for Expedited Consideration and for an Expedited Briefing Schedule, December 16, 1997. [Onl…
  15. Letter from D. Heiner, Sr. Corporate Attorney, Microsoft, to P. Malone, Trial Attorney, U.S. DOJ, December 17…
  16. Corcoran E., Gates Says Government Would Stifle Innovation, Washington Post, January 28, 1998. [Online]. Avai…
  17. Letter from W. Gates to Microsoft Employees and Shareholders, February 2, 1998. [Online]. Available URL: http…
  18. Manes S., Windows 98: $90 Worth of Duct Tape, New York Times, June 25, 1998.
  19. Windows 98 Overview, Microsoft, April 11, 1998. [Online]. Available URL: http://www.microsoft.com/windows98/i…
  20. Big Blue: IBM's Use and Abuse of Power
  21. IEEE Transactions on Professional Communication
  22. Defining the New Rhetories
  23. The Communicative Ethics Controversy
  24. Fundamental Principles of the Metaphysics of Morals
  25. A Fragment on Government and an Introduction to the Principles of Morals and Legislation
  26. Utilitarianism, in On Liberty and Utilitarianism
  27. Business America
  28. U.S. Department of Commerce, Impost Administration, web site, April 12, 1998. [Online]. Available URL: http:/…
  29. U.S. Department of Commerce, Import Administration, Antidumping Duty Orders in Effect on June 1, 1997, April …
  30. Computerworld
  31. 10.4159/9780674042605
  32. Great Traditions in Ethics
  33. A Primer on Monopoly and Competition
  34. Markoff J., Microsoft Adding to Java—And to Sun Rift, NY Times March 11, 1998. [Online]. Available URL: http:…
  35. December J., Presenting Java, Indianapolis, Sams.net. 1995.
  36. CNN Interactive, Microsoft Ordered to Stop Using Java Logo, March 25, 1998. [Online]. Available URL: http://c…
  37. Fortune
  38. Lohr S., Spyglass, A Pioneer, Learns Hard Lessons About Microsoft, New York Times, March 2, 1998. [Online]. A…
  39. Fortune
  40. Lohr S., Challenge to Microsoft: Old Antitrust Law in a ‘New Economy,’ New York Times, December 13, 1997. [On…