Business and Professional Communication Quarterly Mar 2023

Rebuilding From the Ground Up: Employer and Alumni Perspectives for Course Redesign

Rachel Dolechek ; Kruti Lehenbauer

Abstract

Institutions rely on career-ready competencies developed by the National Association of Colleges and Employers (NACE) to understand the nationwide job outlook and labor market trends. The purpose of this mixed-methods study is to inform a course redesign process in the business curriculum at a Midwestern university in the United States. Using an adapted NACE survey, we found that while Midwestern employers and alumni valued NACE core competencies and employability attributes similarly, there were certain elements that were overlooked in the previous curriculum. Thus, identification of the locally relevant top competencies and attributes was a leading factor in the course redesign process.

Journal
Business and Professional Communication Quarterly
Published
2023-03-01
DOI
10.1177/23294906221130075
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Topics
writing across the curriculum multimodality

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

Cites in this index (6)

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    Employers’ Perspectives on Workplace Communication Skills: The Meaning of Commu…
    Business and Professional Communication Quarterly
  2. Engstrom (2019)
    Hiring Managers’ Impressions of Business Communication’s Legitimacy
    Business and Professional Communication Quarterly
  3. Dunn et al. (2019)
    Do Interns Know What They Think They Know? Assessing Business Communication Ski…
    Business and Professional Communication Quarterly
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    Graduate Employability and Communication Competence
    Business and Professional Communication Quarterly
  5. Coffelt et al. (2016)
    Business Communication Practices From Employers’ Perspectives
    Business and Professional Communication Quarterly
Show all 6 →
  1. Ortiz et al. (2016)
    Employer Perceptions of Oral Communication Competencies Most Valued in New Hire…
    Business and Professional Communication Quarterly
Also cites 6 works outside this index ↓
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