Developing Digital Communication Competency in the Business Classroom

Yogini Joglekar ; David Purdy New York University ; Sabra Brock Touro College ; Ayushi Tandon Mahindra Group (India) ; Amy Dong New York University

Abstract

The COVID-19 pandemic has cast digital communication competency into sharp relief. Rapid virtualization of how we work and learn has highlighted this challenge for business education. In response, the business communication syllabus must evolve to include digital communication competencies. Most of our students are comfortable with computer and Internet usage. However, our research uncovers a gap between their perceived and actual digital communication competency, as well as indications of stress in their online relationships. This article offers suggestions on creating a business communication syllabus in tune with learner and business needs given that digital communication is rapidly becoming the norm.

Journal
Business and Professional Communication Quarterly
Published
2022-06-01
DOI
10.1177/23294906221089887
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Cited by in this index (4)

  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly
  3. Business and Professional Communication Quarterly
  4. Business and Professional Communication Quarterly

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