Business and Professional Communication Quarterly Sep 2019

Including the Student Voice: Experiences and Learning Outcomes of a Flipped Communication Course

Helena Kantanen ; Jonna Koponen ; Erkko Sointu ; Teemu Valtonen

Abstract

In this article, we present a study focusing on the learning experiences of business students in an organizational and marketing communication course. The pedagogical approaches of a flipped classroom, collaborative inquiry, and communication in the disciplines guided the planning of the course. A mixed-methods approach was used. The key findings include positive student evaluations of the pedagogies utilized. Moreover, a wide variety of learning outcomes was reported, particularly in the fields of crisis communication and workplace communication. The pedagogies utilized enabled a comprehensive model for teaching communication and contributed to relevant learning experiences and skill development for the 21st century.

Journal
Business and Professional Communication Quarterly
Published
2019-09-01
DOI
10.1177/2329490619833397
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Topics
curriculum design writing across the curriculum multimodality professional writing voice and style

Citation Context

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    Business and Professional Communication Quarterly
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