Selections From the ABC 2015 Annual Conference, Seattle, Washington

Business and Professional Communication Quarterly Jun 2016

Selections From the ABC 2015 Annual Conference, Seattle, Washington

D. Joel Whalen

Abstract

This article, the first of a two-part series, presents teaching 10 innovations from the 2015 Association for Business Communication’s 80th annual conference. The creative new assignments offered here include building listening skills by journaling, oral interpretation, positive message framing, storytelling, delivering bad news, persuasive messages, and learning by teaching. Additional assignment support materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are posted on these websites: http://www.businesscommunication.org/page/assignments and http://www.salesleadershipcenter.com/research.html#mfa16 .

Journal: Business and Professional Communication Quarterly
Published: 2016-06-01
DOI: 10.1177/2329490616642235
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Topics: assessment multilingual writers

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