Abstract
Flipped classrooms have become a major trend in higher education. A Google search of “flipped classroom” now comes up with almost 5 million hits, a twofold increase since one of the authors presented in this issue did the same search. Flipping generally refers to a model in which activities inside and outside of class are reversed, or flipped, a pedagogy made possible by advances in technology. Bergmann and Sams (2012), who have been strong promoters of the model and have been credited with coining the term, defined the flipped classroom as “that which is traditionally done in class is now done at home, and that which is traditionally done as homework is now done in class” (p. 13). Bergmann and Sams were concerned about students who could not translate content from lectures into useful information for completing assignments. They argued that where students need help is not in hearing lectures but in answering questions and having individualized support (Bergmann & Sams, 2012, pp. 4-5). This special issue of Business and Professional Communication Quarterly, the first ever special issue of BPCQ since the journal’s name was changed from Business Communication Quarterly, offers a collection of articles on the theory and practice of flipping and contributes to the ongoing conversations and debates about the value of this approach. At first, many have assumed that the flipped component might consist of students watching videos of lectures at home and then coming to class for discussion (EDUCAUSE Learning Initiative, 2012). The focus on video lectures reminds me of the time not so long ago when students might be snail mailed CD-ROMs (remember those?) with lectures and materials for first-generation online courses. But these days, those who practice flipping successfully consider the primary goal to be increasing student interaction and engagement, as opposed to simply imparting knowledge via lectures and textbooks. Flipping makes possible teaching methods that were impossible prior to technological innovation. Thus, it is not just the flip that is significant, but the actual pedagogy, and flipped learning is not the same as a flipped classroom. Videos used in a flipped classroom are not just reproductions of live lectures on content delivered by university instructors but can instead serve as digital learning platforms. 633828 BCQXXX10.1177/2329490616633828Business and Professional Communication QuarterlyKnight editorial2016