Crossing Public-Private and Personal-Professional Boundaries

Business and Professional Communication Quarterly Mar 2014

Crossing Public-Private and Personal-Professional Boundaries

Daphne A. Jameson

Abstract

When Chiquita Brands considered relocating its corporate headquarters, competing cities started Twitter campaigns to influence the decision by communicating directly with the chief executive officer. As he used the new microblogging channel, some of his previously private communication became public, some personal communication became professional, and some professional communication became personal. The case shows how social media can significantly affect chief executive officers’ communication by encouraging boundary crossing. Understanding the connections between the private versus public and personal versus professional rhetorical categories will help business communicators make wise choices as technology continues to introduce new social media and other channel options.

Journal: Business and Professional Communication Quarterly
Published: 2014-03-01
DOI: 10.1177/2329490613517133
CompPile: Search in CompPile ↗
Topics: social media professional writing affect and writing

Citation Context

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Potts et al. (2011)

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